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HW Soft Drinks in Turkey

Publisher Euromonitor International
Published Jan 21, 2026
Length 12 Pages
SKU # EP20807553

Description

Health and wellness soft drinks recorded another strong year in Turkey in 2024, with consumers increasingly gravitating towards products that feel “lighter”, more functional and more natural, particularly during the long and hot summer season. As inflation continued to pressure household budgets, shoppers became more selective and label-aware, prioritising beverages that can justify their spend through perceived health benefits such as mineral content, added vitamins and plant-based extracts, wh...

Euromonitor International's HW Soft Drinks in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Asian Speciality Drinks, HW Bottled Water, HW Carbonates, HW Concentrates, HW Energy Drinks, HW Juice, HW RTD Coffee, HW RTD Tea, HW Soft Drinks by Type, HW Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

12 Pages
HW Soft Drinks in Turkey
Euromonitor International
January 2026
List Of Contents And Tables
HW SOFT DRINKS IN TURKEY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Natural hydration and functional refreshment accelerate as consumers trade away from “traditional” carbonates
INDUSTRY PERFORMANCE
Functional bottled water moves mainstream, reshaping refreshment choices in a high-inflation environment
Natural positioning becomes the default “health cue”, led by bottled water and cleaner-label reformulation
Mineral content acts as a tangible proof-point, reinforcing bottled water’s premiumisation and domestic trust
WHAT’S NEXT
Energy, hydration and cleaner sweetness will define the next phase of soft drinks growth
Natural should keep rising, anchored in bottled water, but will increasingly overlap with functional and low-sugar positioning
Good source of minerals is likely to strengthen further as consumers prioritise credible, everyday functional benefits
CATEGORY DATA
Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 7 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN TURKEY
EXECUTIVE SUMMARY
Healthier indulgence and clean labels underpin health and wellness expansion
INDUSTRY PERFORMANCE
Sugar reduction becomes mainstream as health concerns intensify
Natural and functional positioning gains credibility through clean label and fortified benefits
WHAT’S NEXT
Value-led wellness, specialised nutrition and plant-based diversification to shape future growth
COUNTRY REPORTS DISCLAIMER

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