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HW Soft Drinks in Taiwan

Publisher Euromonitor International
Published Jan 14, 2026
Length 12 Pages
SKU # EP20773058

Description

Following the pattern being seen in the packaged food market, consumers in Taiwan are increasingly looking to make healthier choices when it comes to the soft drinks they buy. While products such as RTD tea remain hugely popular consumers are increasingly looking for products with no or low sugar claims, or which promote the use of natural or functional ingredients. These demands are also informing new product development and innovation, while retailers are adjusting their offering and marketing...

Euromonitor International's HW Soft Drinks in Taiwan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Asian Speciality Drinks, HW Bottled Water, HW Carbonates, HW Concentrates, HW Energy Drinks, HW Juice, HW RTD Coffee, HW RTD Tea, HW Soft Drinks by Type, HW Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

12 Pages
HW Soft Drinks in Taiwan
Euromonitor International
January 2026
List Of Contents And Tables
HW SOFT DRINKS IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Local consumers looking for healthier ways to rehydrate
INDUSTRY PERFORMANCE
Taiwan’s soft drinks market shifting towards heathier options
Leading players steer towards no sugar offerings as health concerns grow
Natural claims resonate with locals
WHAT’S NEXT
Soft drinks brands set to continue investing in more diverse and healthier offerings
No sugar claims set to remain central to the health and wellness movement
Natural claims set to play a key role in innovation
CATEGORY DATA
Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 7 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN TAIWAN
EXECUTIVE SUMMARY
The market responds positively to growing demand for healthier food and beverages
INDUSTRY PERFORMANCE
Rising health concerns push consumers towards more responsible purchasing decisions
Free from claims capture the interest of a growing audience
WHAT’S NEXT
Natural and functional claims set to play a central role in the health and wellness market
COUNTRY REPORTS DISCLAIMER

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