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HW Soft Drinks in Sweden

Publisher Euromonitor International
Published Jan 21, 2026
Length 13 Pages
SKU # EP20807523

Description

In 2024, health and wellness strongly shaped soft drinks in Sweden, with low and no sugar options leading across carbonates, energy drinks, and sports beverages. Consumers gravitated toward functional benefits such as hydration, vitamins, electrolytes, and protein, driving growth in sports drinks, functional waters, and plant-based or lactose-free RTD coffees. Energy drinks increasingly blended fitness-oriented positioning with low sugar and added nutrients, appealing to active, health-conscious...

Euromonitor International's HW Soft Drinks in Sweden report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Asian Speciality Drinks, HW Bottled Water, HW Carbonates, HW Concentrates, HW Energy Drinks, HW Juice, HW RTD Coffee, HW RTD Tea, HW Soft Drinks by Type, HW Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

13 Pages
HW Soft Drinks in Sweden
Euromonitor International
January 2026
List Of Contents And Tables
HW SOFT DRINKS IN SWEDEN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Soft drinks continue to shift toward no sugar, wellness-centred formulas
INDUSTRY PERFORMANCE
Reduced sugar, functional hydration, and plant-based innovations drive Swedish soft drink growth in 2024
Low and no sugar soft drinks gain ground as Coca-Cola Zero leads growth in carbonates and energy drinks
Health-focused energy drinks drive demand, blending functional benefits with fitness appeal
WHAT’S NEXT
Low sugar and functional benefits are expected to shape soft drinks across the forecast period
No sugar positioning is set to become the default for health-focused soft drinks
Energy-boosting functionality is set to support innovation within soft drinks in Sweden
CATEGORY DATA
Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 7 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN SWEDEN
EXECUTIVE SUMMARY
Fortified/functional and natural health claims support growth and innovation in 2024
INDUSTRY PERFORMANCE
Nutrition-led reformulation and functional claims shape innovation across food and drink in Sweden
Natural, plant-based and clean-label positioning support sales in Sweden in 2024
WHAT’S NEXT
Reformulation and plant-based, functional innovations are set to support future growth
COUNTRY REPORTS DISCLAIMER

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