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HW Soft Drinks in South Africa

Publisher Euromonitor International
Published Jan 16, 2026
Length 11 Pages
SKU # EP20773009

Description

In 2024, health and wellness soft drinks in South Africa recorded strong momentum, supported by rising demand for energy-enhancing functionality and growing consumer awareness around sugar intake. The category continued to evolve along two parallel paths: one centred on cleaner formulations with fewer additives, and another driven by functional benefits addressing both physical and cognitive performance. Regulatory pressure from the Health Promotion Levy, combined with lifestyle pressures faced...

Euromonitor International's HW Soft Drinks in South Africa report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Asian Speciality Drinks, HW Bottled Water, HW Carbonates, HW Concentrates, HW Energy Drinks, HW Juice, HW RTD Coffee, HW RTD Tea, HW Soft Drinks by Type, HW Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

11 Pages
HW Soft Drinks in South Africa
Euromonitor International
January 2026
List Of Contents And Tables
HW SOFT DRINKS IN SOUTH AFRICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Functional beverages gain ground as sugar reduction reshapes portfolios
INDUSTRY PERFORMANCE
Clean-label preferences and functional demand reshape consumption
No sugar positioning shaped by taxation and reformulation
Energy boosting remains dominant despite evolving expectations
WHAT’S NEXT
Functional ingredients to underpin future growth
Regulatory pressure to sustain momentum for no sugar
Energy boosting growth to moderate as natural alternatives emerge
CATEGORY DATA
Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 7 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN SOUTH AFRICA
EXECUTIVE SUMMARY
Health pressures accelerate demand for functional and better-for-you products
INDUSTRY PERFORMANCE
Sugar reduction and regulatory pressure reshape portfolios
Functionality, fortification and everyday nutrition gain momentum
WHAT’S NEXT
Functionality, clean labelling and affordability to drive future growth
COUNTRY REPORTS DISCLAIMER

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