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HW Soft Drinks in Saudi Arabia

Publisher Euromonitor International
Published Jan 12, 2026
Length 11 Pages
SKU # EP20773151

Description

Health and wellness continued to shape soft drinks in Saudi Arabia in 2024, as consumers became more selective about sugar intake and overall “everyday” beverage choices. The long-running impact of the 50% sugar tax has gone beyond price, reinforcing awareness of the links between excessive sugar consumption and obesity, type 2 diabetes and cardiovascular health, and supporting a steady shift toward bottled water and other perceived “lighter” options. This has not eliminated indulgence, as carbo...

Euromonitor International's HW Soft Drinks in Saudi Arabia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Asian Speciality Drinks, HW Bottled Water, HW Carbonates, HW Concentrates, HW Energy Drinks, HW Juice, HW RTD Coffee, HW RTD Tea, HW Soft Drinks by Type, HW Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

11 Pages
HW Soft Drinks in Saudi Arabia
Euromonitor International
January 2026
List Of Contents And Tables
HW SOFT DRINKS IN SAUDI ARABIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Better-for-you choices strengthen as sugar scrutiny reshapes soft drinks
INDUSTRY PERFORMANCE
Sugar avoidance and hydration-first habits accelerate healthier choices
Natural cues gain relevance through clean labels and premium water adjacency
Low salt positioning strengthens in water as wellness broadens beyond sugar
WHAT’S NEXT
Health-led reformulation and functional hydration will define the next phase
Natural is expected to strengthen as clean label becomes a baseline expectation
Low salt will benefit from preventive health focus and premium hydration cues
CATEGORY DATA
Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 7 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN SAUDI ARABIA
EXECUTIVE SUMMARY
Health-led moderation reshapes everyday consumption
INDUSTRY PERFORMANCE
Sugar reduction and metabolic health drive reformulation
Natural, clean-label and functional cues strengthen trust
WHAT’S NEXT
Functional nutrition and clean-label positioning underpin future growth
COUNTRY REPORTS DISCLAIMER

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