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HW Soft Drinks in Poland

Publisher Euromonitor International
Published Jan 21, 2026
Length 13 Pages
SKU # EP20807531

Description

In 2024, soft drinks in Poland experienced a pronounced shift toward health and wellness. Manufacturers responded by reformulating products to reduce sugar content and highlight natural ingredients, spurred by growing consumer demand and the influence of the sugar tax. This trend led to an increased preference for soft drinks offering fortified or functional benefits, such as added vitamins, hydration support, and probiotics. As a result, sales of fortified waters, 100% not-from-concentrate juic...

Euromonitor International's HW Soft Drinks in Poland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Asian Speciality Drinks, HW Bottled Water, HW Carbonates, HW Concentrates, HW Energy Drinks, HW Juice, HW RTD Coffee, HW RTD Tea, HW Soft Drinks by Type, HW Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

13 Pages
HW Soft Drinks in Poland
Euromonitor International
January 2026
List Of Contents And Tables
HW SOFT DRINKS IN POLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Soft drinks continues to move towards sugar reduction and natural innovation
INDUSTRY PERFORMANCE
Sugar reformulation and regulatory shifts impact soft drinks in Poland in 2024
The natural claim performs well within bottled water and 100% juice as consumers prioritise health and transparency
Good source of vitamins meets the growing demand for hydration with added health benefits
WHAT’S NEXT
Health and wellness claims are set to strengthen as functional and low sugar claims drive growth
Natural ingredients are set to shape innovation as sugar tax and consumer demand drive reformulation
Sales of good source of vitamins are set to maintain strong growth as health benefits continue to drive consumer choice
CATEGORY DATA
Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 7 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN POLAND
EXECUTIVE SUMMARY
Consumers seeking natural health and wellness claims
INDUSTRY PERFORMANCE
Natural, minimally processed, and high protein products drive mainstream health-focused choices
Digestive health, sugar reduction, and functional benefits influence innovation
WHAT’S NEXT
Natural ingredients and functional innovation are set to support innovation within food and drink in Poland
COUNTRY REPORTS DISCLAIMER

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