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HW Soft Drinks in Norway

Publisher Euromonitor International
Published Jan 20, 2026
Length 13 Pages
SKU # EP20807757

Description

In 2024, soft drinks in Norway was influenced by health-conscious consumption, with no- and low sugar options, high-protein variants, and functional benefits shaping innovation. Leading brands, including PepsiCo, Coca-Cola, and Tine SA, focused on sugar reduction, functional formulations, and new product variants, while naturally functional options gained popularity. The energy-boosting claim continued to drive strong sales, particularly in energy drinks.

Euromonitor International's HW Soft Drinks in Norway report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Asian Speciality Drinks, HW Bottled Water, HW Carbonates, HW Concentrates, HW Energy Drinks, HW Juice, HW RTD Coffee, HW RTD Tea, HW Soft Drinks by Type, HW Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

13 Pages
HW Soft Drinks in Norway
Euromonitor International
January 2026
List Of Contents And Tables
HW SOFT DRINKS IN NORWAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sugar reduction, functional formulations, and new product variants shape 2024
INDUSTRY PERFORMANCE
No sugar, high protein and fortified benefits shape soft drink innovation in 2024
No sugar innovation drives sales of soft drinks during rising health consciousness
The energy boosting claim drives sales as energy drinks rise in popularity
WHAT’S NEXT
Growth is set to be driven by health claims and functional innovation
The no sugar positioning is set to remain a key sales driver of soft drinks in Norway
Regulatory measures and innovation is set to shape energy boosting energy drinks
CATEGORY DATA
Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 7 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN NORWAY
EXECUTIVE SUMMARY
Norwegian consumers favour natural, local and fortified/functional products in 2024
INDUSTRY PERFORMANCE
Natural claims and local products influence health perceptions across categories
Fortified/functional claims and low or no sugar shape everyday health choices
WHAT’S NEXT
Natural, low sugar and digestive health is set to support innovation across the forecast period
COUNTRY REPORTS DISCLAIMER

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