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HW Soft Drinks in Italy

Publisher Euromonitor International
Published Jan 12, 2026
Length 12 Pages
SKU # EP20773149

Description

Rising awareness of the health risks associated with high sugar intake are driving a shift towards low and no sugar claims. Natural claims face growing competition from more sophisticated and specific claims, such as high protein, energy boosting and functional claims.

Euromonitor International's HW Soft Drinks in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Asian Speciality Drinks, HW Bottled Water, HW Carbonates, HW Concentrates, HW Energy Drinks, HW Juice, HW RTD Coffee, HW RTD Tea, HW Soft Drinks by Type, HW Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

12 Pages
HW Soft Drinks in Italy
Euromonitor International
January 2026
List Of Contents And Tables
HW SOFT DRINKS IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumers are responsive to a variety of health claims
INDUSTRY PERFORMANCE
Energy boosting and protein claims gain traction
Natural is losing appeal to more sophisticated claims
Strong developments in ‘good source of minerals’ claims
WHAT’S NEXT
Sugar tax and sophisticated preferences will drive health and wellness developments
Natural claims need to evolve to meet sophisticated consumer preferences
Rising demand for functional claims
CATEGORY DATA
Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 7 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN ITALY
EXECUTIVE SUMMARY
Rising health awareness drives expansion of claims
INDUSTRY PERFORMANCE
Italian consumers invest to support health
Protein trend gains prominence
WHAT’S NEXT
Economic recovery to propel growth of health and wellness
COUNTRY REPORTS DISCLAIMER

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