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HW Soft Drinks in Indonesia

Published Jan 14, 2026
Length 12 Pages
SKU # EP20773057

Description

In soft drinks, natural and good source of minerals and vitamins are both prominent claims. Indonesians rely heavily on bottled water for their everyday drinking needs. Brands are keen to use health claims, especially when targeting middle and high income groups.

Euromonitor International's HW Soft Drinks in Indonesia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Asian Speciality Drinks, HW Bottled Water, HW Carbonates, HW Concentrates, HW Energy Drinks, HW Juice, HW RTD Coffee, HW RTD Tea, HW Soft Drinks by Type, HW Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

12 Pages
HW Soft Drinks in Indonesia
Euromonitor International
January 2026
List Of Contents And Tables
HW SOFT DRINKS IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Health claims resonate well with consumers
INDUSTRY PERFORMANCE
Players ramp up their focus on vitamins
Good source of minerals is leading claim in soft drinks
Natural claims remain strong in bottled water
WHAT’S NEXT
New sugar tax will spur use of low/no sugar claims
Natural claims to support bottled water
Brands utilise experiential marketing to drive awareness of health claims
CATEGORY DATA
Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 7 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN INDONESIA
EXECUTIVE SUMMARY
Health-conscious buying behaviour gains momentum
INDUSTRY PERFORMANCE
Consumers are mindful of product quality, safety and nutritional value
Urban consumers are key target audience
WHAT’S NEXT
Bright outlook for health and wellness
COUNTRY REPORTS DISCLAIMER

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