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HW Soft Drinks in Greece

Publisher Euromonitor International
Published Jan 16, 2026
Length 12 Pages
SKU # EP20773007

Description

In 2024, health and wellness trends continued to shape soft drinks in Greece, driving a strong shift toward sugar-free and fortified/functional choices, including RTD tea, carbonated water, and functional energy drinks. The no sugar claim remained a key driver of product development and consumer choice, particularly in carbonates, while natural claims attracted consumers seeking minimal processing, transparency, and perceived health benefits.

Euromonitor International's HW Soft Drinks in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Asian Speciality Drinks, HW Bottled Water, HW Carbonates, HW Concentrates, HW Energy Drinks, HW Juice, HW RTD Coffee, HW RTD Tea, HW Soft Drinks by Type, HW Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

12 Pages
HW Soft Drinks in Greece
Euromonitor International
January 2026
List Of Contents And Tables
HW SOFT DRINKS IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
No sugar and natural soft drinks support health driven growth in 2024
INDUSTRY PERFORMANCE
Health and wellness claims continue to influence buying habits in 2024
The natural claim continues to appeal to consumers looking for minimal processing, and the absence of artificial additives
No sugar products drive innovation and shifting consumption pattern
WHAT’S NEXT
Health and wellness claims are set to drive growth and innovation in soft drinks
The natural claim is set to gain traction as consumers prioritise health and transparency
Innovation will continue to be focused on no sugar products across the forecast period
CATEGORY DATA
Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 7 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN GREECE
EXECUTIVE SUMMARY
Health-driven consumers embrace plant-based, no sugar and natural claims
INDUSTRY PERFORMANCE
Plant-based, high protein, and multifunctional nutrition choices rise
Natural and organic products build trust and offer perceived health benefits
WHAT’S NEXT
Health claims are set to drive growth and innovation across packaged food and drinks in Greece
COUNTRY REPORTS DISCLAIMER

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