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HW Soft Drinks in Finland

Publisher Euromonitor International
Published Jan 16, 2026
Length 14 Pages
SKU # EP20773006

Description

In 2024, soft drinks in Finland was shaped by growing demand for functionality, hydration, and low- or no-sugar formulations across all categories. Manufacturers increasingly combined health claims, such as added vitamins, probiotics, electrolytes, and energy-boosting claims, with natural, plant-based inputs and premium positioning, while maintaining strong flavour appeal. The no sugar claim expanded in carbonates, juices, energy drinks, and concentrates, supported by both major brands and priva...

Euromonitor International's HW Soft Drinks in Finland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Asian Speciality Drinks, HW Bottled Water, HW Carbonates, HW Concentrates, HW Energy Drinks, HW Juice, HW RTD Coffee, HW RTD Tea, HW Soft Drinks by Type, HW Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

14 Pages
HW Soft Drinks in Finland
Euromonitor International
January 2026
List Of Contents And Tables
HW SOFT DRINKS IN FINLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Functionality, low sugar, and premium innovation support health claims in 2024
INDUSTRY PERFORMANCE
Functionality, low sugar and hydration drive innovation across soft drinks in Finland
No sugar claims expands across all soft drink categories as consumers demand rises
High-caffeine functionality supports ongoing growth of the energy boosting claim
WHAT’S NEXT
Functional innovation is set to accelerate growth and support health claims across soft drinks
Players are set to expands no sugar ranges without sacrificing flavour appeal
Energy boosting claims are set to be support by natural caffeine and multifunctional benefits
CATEGORY DATA
Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 7 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN FINLAND
EXECUTIVE SUMMARY
Health and wellness benefit from clear claims and mainstream appeal
INDUSTRY PERFORMANCE
Health claims remain key purchase drivers across food and drinks in Finland
Plant-based, free-from and fortified/functional claims gain scale through quality and accessibility
WHAT’S NEXT
Plant-based and fortified/functional claims will support innovation across food and drink in Finland
COUNTRY REPORTS DISCLAIMER

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