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HW Soft Drinks in Denmark

Publisher Euromonitor International
Published Jan 12, 2026
Length 12 Pages
SKU # EP20773148

Description

In 2024, sales of low and no-sugar soft drinks surpassed those of traditional carbonates, reflecting a clear consumer shift toward lower calorie options. Fortified/functional waters experienced strong growth as well. Sparkling flavoured bottled waters, sports drinks, and energy drinks, especially low-sugar or hybrid variants, also gained momentum, underscoring the rising demand for health-oriented goods. RTD tea and coffee, including single-serve and functional varieties, saw increased popularit...

Euromonitor International's HW Soft Drinks in Denmark report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Asian Speciality Drinks, HW Bottled Water, HW Carbonates, HW Concentrates, HW Energy Drinks, HW Juice, HW RTD Coffee, HW RTD Tea, HW Soft Drinks by Type, HW Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

12 Pages
HW Soft Drinks in Denmark
Euromonitor International
January 2026
List Of Contents And Tables
HW SOFT DRINKS IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising health demands support sales of no sugar and functional claims in soft drinks
INDUSTRY PERFORMANCE
No sugar and fortified/functional claims support sales of soft drinks in 2024
No sugar variants drive growth as consumers migrate from traditional soft drinks
The natural positioning remains important but faces competition from functional variants
WHAT’S NEXT
Lower calorie and fortified/functional innovations are set to shape soft drinks in Denmark
No sugar claims are expected to drive innovation across soft drinks in Denmark
Sales of the natural claim will rise, however, it may face challenges from sugar reduction
CATEGORY DATA
Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 7 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN DENMARK
EXECUTIVE SUMMARY
Clean label, fortified and functional innovation drives demand in Danish food and drink
INDUSTRY PERFORMANCE
Plant-based, fortified and functional innovation drives sales of food and drink in Denmark
Demand for transparency and sustainability supported sales of health claims in 2024
WHAT’S NEXT
Rising demand for low-calorie, functional, and clean label foods is expected in Denmark
COUNTRY REPORTS DISCLAIMER

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