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HW Soft Drinks in Brazil

Publisher Euromonitor International
Published Jan 12, 2026
Length 13 Pages
SKU # EP20773146

Description

There is a growing focus on offering healthier soft drinks options in Brazil with consumers becoming more aware of the impact their consumption habits can have on their health. A new selective tax was approved by Brazil’s National Congress in 2024 which will see a new tax imposed on soft drinks with a high sugar content. This so-called “sin tax” is expected to encourage players to reformulate their products, while also pushing consumers towards healthier alternatives. Concerns around ultra-proce...

Euromonitor International's HW Soft Drinks in Brazil report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Asian Speciality Drinks, HW Bottled Water, HW Carbonates, HW Concentrates, HW Energy Drinks, HW Juice, HW RTD Coffee, HW RTD Tea, HW Soft Drinks by Type, HW Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

13 Pages
HW Soft Drinks in Brazil
Euromonitor International
January 2026
List Of Contents And Tables
HW SOFT DRINKS IN BRAZIL
KEY DATA FINDINGS
2024 DEVELOPMENTS
New selective tax set to push consumers to make healthier choices
INDUSTRY PERFORMANCE
Sugar is out and protein is in as Brazilians pursue healthier lifestyles
Natural claims prove fruitful as concerns rise about ultra-processed foods
Health conscious consumers value nutritional claims
WHAT’S NEXT
“Sin taxes” set to shake up the market while mental health becomes a growing concern
Natural claims set to become more prominent in more categories
Soft drinks players expected to focus on fortification and functional claims to attract interest
CATEGORY DATA
Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 7 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN BRAZIL
EXECUTIVE SUMMARY
Consumers being influenced into making healthier choices
INDUSTRY PERFORMANCE
Rising health concerns inform purchasing decisions in post-pandemic Brazil
Free from claims supported by social media trends
WHAT’S NEXT
Increasing health awareness alongside new taxes and legislation set to inform the market’s development
COUNTRY REPORTS DISCLAIMER

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