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HW Soft Drinks in Belgium

Publisher Euromonitor International
Published Dec 23, 2025
Length 12 Pages
SKU # EP20680632

Description

In 2024, fortified/functional, no sugar, and natural claims emerged as key drivers shaping soft drinks in Belgium. Consumers increasingly sought beverages offering tangible health benefits, functional ingredients, and natural formulations, prompting innovation across RTD coffee, tea, juices, energy drinks, and sports drinks. While no sugar soft drinks maintained a lead, growth was stabilising, whereas fortified/functional options are set to drive future expansion, supported by health, wellness,...

Euromonitor International's HW Soft Drinks in Belgium report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2020-2024, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: HW Asian Speciality Drinks, HW Bottled Water, HW Carbonates, HW Concentrates, HW Energy Drinks, HW Juice, HW RTD Coffee, HW RTD Tea, HW Soft Drinks by Type, HW Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

12 Pages
HW Soft Drinks in Belgium
Euromonitor International
December 2025
List Of Contents And Tables
HW SOFT DRINKS IN BELGIUM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Fortified/functional, no sugar, and natural claims shape soft drinks in 2024
INDUSTRY PERFORMANCE
Fortified/functional benefits redefine soft drinks consumption in Belgium
No sugar soft drinks maintains its lead during shifting consumer preferences
The natural claim partners with eco-friendly packaging to shape soft drink trends
WHAT’S NEXT
The fortified/functional claim is set to support growth and innovation in soft drinks in
No sugar soft drinks is poised for moderate growth amid category stabilisation
Natural soft drinks will gain momentum in Belgium amid health and sustainability trends
CATEGORY DATA
Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 7 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN BELGIUM
EXECUTIVE SUMMARY
Cost-conscious consumers prioritise value while health and wellness demand remains strong
INDUSTRY PERFORMANCE
Economic pressure drives downtrading while reshaping health and wellness choices
Fortified/functional, plant-based and lifestyle-led health claims continue to gain traction
WHAT’S NEXT
Fortified/functional claims will become a key driver of growth across packaged food and drinks in Belgium
COUNTRY REPORTS DISCLAIMER

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