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HW Soft Drinks in Australia

Publisher Euromonitor International
Published Dec 23, 2025
Length 12 Pages
SKU # EP20680616

Description

Health and wellness soft drinks in Australia in 2024 were increasingly defined by two reinforcing forces: the deepening shift towards no sugar choices and the rapid expansion of functionality across everyday hydration and energy occasions. Reduced and zero sugar propositions extended well beyond carbonates into sports drinks, energy drinks, RTD tea and concentrates, as brands continued to renovate core ranges and launch new variants to align with consumer sugar avoidance. At the same time, funct...

Euromonitor International's HW Soft Drinks in Australia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2020-2024, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: HW Asian Speciality Drinks, HW Bottled Water, HW Carbonates, HW Concentrates, HW Energy Drinks, HW Juice, HW RTD Coffee, HW RTD Tea, HW Soft Drinks by Type, HW Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

12 Pages
HW Soft Drinks in Australia
Euromonitor International
December 2025
List Of Contents And Tables
HW SOFT DRINKS IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
The “sugar revolution” accelerates as functional benefits reshape innovation
INDUSTRY PERFORMANCE
Reformulation and functionalisation widen health and wellness appeal beyond carbonates
No sugar consolidates leadership across carbonates, sports drinks and energy drinks
Natural positioning holds up through clean labels, botanicals and “credible” functionality
WHAT’S NEXT
Sugar reduction and benefit-led hydration will drive health and wellness soft drinks growth
No sugar is expected to sustain strong growth as reformulation becomes the default
Natural is expected to remain steady, strengthened by clean labels and functional botanicals
CATEGORY DATA
Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 7 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN AUSTRALIA
EXECUTIVE SUMMARY
Health and wellness in Australia pivots towards sugar reduction, functionality and credible everyday benefits
INDUSTRY PERFORMANCE
Sugar reduction and metabolic health concerns shape category-wide performance
Functionality, gut health and protein move health and wellness beyond avoidance
WHAT’S NEXT?
Mainstream integration of functional, lower-sugar and clean-label products will drive future growth
COUNTRY REPORTS DISCLAIMER

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