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HW Soft Drinks in the US

Publisher Euromonitor International
Published Jan 09, 2026
Length 14 Pages
SKU # EP20711473

Description

Sales of health and wellness soft drinks saw steady gains in 2024 with consumers becoming increasingly conscious of the health impact of their purchasing decisions. Consumers are increasingly looking to reduce their sugar intake which has benefited sales of no and low sugar soft drinks, but they are also looking for additional health benefits. This has resulted in the growing presence of soft drinks with functional claims promoting focus, relaxation, gut health, and more. Despite these positives...

Euromonitor International's HW Soft Drinks in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Asian Speciality Drinks, HW Bottled Water, HW Carbonates, HW Concentrates, HW Energy Drinks, HW Juice, HW RTD Coffee, HW RTD Tea, HW Soft Drinks by Type, HW Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the HW Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

14 Pages
HW Soft Drinks in the US
Euromonitor International
January 2026
List Of Contents And Tables
HW SOFT DRINKS IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumers keen to make healthier choices when it comes to soft drinks
INDUSTRY PERFORMANCE
New players shaking up the carbonates market with functional offerings
No sugar claims gain traction in carbonates
Energy boosting claims on the rise across the soft drinks market
WHAT’S NEXT
Premiumisation should help propel health and wellness claims
Producers will need to invest in innovation and marketing to remain relevant
Functional claims expected to become more diversified and more pronounced
CATEGORY DATA
Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 7 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN THE US
EXECUTIVE SUMMARY
Consumers keen to make healthier choices despite financial pressures
INDUSTRY PERFORMANCE
Consumers pay more attention to what goes into their food and beverages
High protein claims capturing the attention of a wider audience
WHAT’S NEXT
GLP-1 drugs could shake up the market
COUNTRY REPORTS DISCLAIMER

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