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HW Hot Drinks in New Zealand

Publisher Euromonitor International
Published Jan 20, 2026
Length 12 Pages
SKU # EP20807731

Description

In 2024, health and wellness hot drinks in New Zealand continued to benefit from consumers’ shift towards products that support everyday wellness goals without sacrificing familiarity and convenience. Demand was supported by rising interest in no sugar and reduced sugar options, as shoppers increasingly moderated sugar intake as part of broader lifestyle changes. At the same time, natural positioning remained influential, particularly as consumers sought hot drinks with perceived functional bene...

Euromonitor International's HW Hot Drinks in New Zealand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Coffee, HW Hot Drinks by Type, HW Other Hot Drinks, HW Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

12 Pages
HW Hot Drinks in New Zealand
Euromonitor International
January 2026
List Of Contents And Tables
HW HOT DRINKS IN NEW ZEALAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
No sugar hot drinks expand as consumers moderate sweetness without giving up routine comfort
INDUSTRY PERFORMANCE
Local flavour pride and mindful consumption influence hot drinks choices
Natural wellness ingredients strengthen their role in hot drink innovation
Sugar reduction becomes a mainstream expectation across hot drinks
WHAT’S NEXT
Functional benefits and mental wellbeing cues are expected to shape innovation
Natural positioning is set to evolve through transparency and authenticity cues
No sugar hot drinks will grow as new players enter with clean-label indulgence
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN NEW ZEALAND
EXECUTIVE SUMMARY
Wellness becomes more “everyday” as consumers balance clean choices with cost pressures
INDUSTRY PERFORMANCE
Sugar reduction becomes the default, driven by weight management and long-term health priorities
“Better for you” evolves beyond avoidance into functional, natural and free-from choices
WHAT’S NEXT
More targeted wellness will drive growth, led by functional segmentation and clean-label credibility
COUNTRY REPORTS DISCLAIMER

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