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HW Hot Drinks in Turkey

Publisher Euromonitor International
Published Jan 21, 2026
Length 12 Pages
SKU # EP20807629

Description

Health and wellness hot drinks in Turkey recorded a standout performance in 2024, driven by a sharp acceleration in demand for products positioned as “no sugar”, supported by heightened awareness of sugar-related health issues and a wider cultural shift towards “healthier indulgence”. While Turkish consumers remain deeply attached to comfort-driven hot drink rituals, particularly around black tea and coffee, they are increasingly seeking ways to maintain these habits while reducing unnecessary s...

Euromonitor International's HW Hot Drinks in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Coffee, HW Hot Drinks by Type, HW Other Hot Drinks, HW Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

12 Pages
HW Hot Drinks in Turkey
Euromonitor International
January 2026
List Of Contents And Tables
HW HOT DRINKS IN TURKEY
KEY DATA FINDINGS
2024 DEVELOPMENTS
No sugar hot drinks surge as consumers rethink indulgence through healthier routines
INDUSTRY PERFORMANCE
Premiumisation meets wellness as Turkish consumers upgrade hot drink routines without excess
Traditional tea culture supports natural positioning, while herbal blends add modern wellness appeal
Cutting sugar becomes a mainstream expectation, reshaping the role of powder drinks and instant mixes
WHAT’S NEXT
Functional wellness and café-inspired premiumisation will shape the next phase of hot drinks growth
Natural tea will remain resilient, strengthened by cleaner labels and broader herbal innovation
No sugar will keep expanding, supported by sugar avoidance but challenged by premium fresh coffee migration
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN TURKEY
EXECUTIVE SUMMARY
Healthier indulgence and clean labels underpin health and wellness expansion
INDUSTRY PERFORMANCE
Sugar reduction becomes mainstream as health concerns intensify
Natural and functional positioning gains credibility through clean label and fortified benefits
WHAT’S NEXT
Value-led wellness, specialised nutrition and plant-based diversification to shape future growth
COUNTRY REPORTS DISCLAIMER

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