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HW Hot Drinks in Thailand

Publisher Euromonitor International
Published Jan 07, 2026
Length 11 Pages
SKU # EP20711496

Description

Health and wellness continued to influence hot drinks consumption in Thailand in 2024, shaped strongly by government intervention and changing consumer expectations. The country’s sugar tax remained a key catalyst, accelerating reformulation efforts and reinforcing demand for reduced sugar and no sugar products across hot drinks. At the same time, health positioning became more sophisticated, with brands increasingly layering functional benefits such as vitamin fortification, energy support and...

Euromonitor International's HW Hot Drinks in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Coffee, HW Hot Drinks by Type, HW Other Hot Drinks, HW Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the HW Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

11 Pages
HW Hot Drinks in Thailand
Euromonitor International
January 2026
List Of Contents And Tables
HW HOT DRINKS IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Health positioning evolves beyond sugar reduction
INDUSTRY PERFORMANCE
Regulation-driven reformulation reshapes hot drinks portfolios
Vitamin fortification sustains mainstream appeal
Natural cues gain importance in coffee and tea
WHAT’S NEXT
Functional benefits broaden health expectations
Good source of vitamins remains a core differentiator
Natural positioning evolves toward premium wellness
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN THAILAND
EXECUTIVE SUMMARY
Health-driven moderation reshapes everyday consumption
INDUSTRY PERFORMANCE
Sugar reduction becomes a structural health priority
Functional nutrition supports premiumisation across categories
Natural and clean-label cues reinforce trust and reassurance
WHAT’S NEXT
Health-driven innovation becomes more sophisticated and integrated
COUNTRY REPORTS DISCLAIMER

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