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HW Hot Drinks in Sweden

Publisher Euromonitor International
Published Jan 21, 2026
Length 13 Pages
SKU # EP20807541

Description

In 2024, health and wellness trends were supporting growth in Swedish hot drinks, particularly for products with organic, no caffeinated, and functional claims. Organic tea remained especially strong, while organic coffee was constrained by price sensitivity. Consumers were increasingly seeking products that support sleep, relaxation, and overall wellbeing, boosting demand for no caffeine coffee and herbal/fruit teas. Innovation also focused on low sugar, plant based coffee, and functional teas,...

Euromonitor International's HW Hot Drinks in Sweden report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Coffee, HW Hot Drinks by Type, HW Other Hot Drinks, HW Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

13 Pages
HW Hot Drinks in Sweden
Euromonitor International
January 2026
List Of Contents And Tables
HW HOT DRINKS IN SWEDEN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Health and wellness trends drive growth in organic, decaffeinated, and functional hot drinks in Sweden
INDUSTRY PERFORMANCE
Rising health and wellness trends drive demand for organic and functional hot drinks in Sweden
Price pressures challenge Sweden’s traditionally strong organic market despite high consumer interest in ethical tea
Growing concerns over sleep and anxiety drive adoption of no caffeinate hot drinks
WHAT’S NEXT
Low sugar and plant based formulas are set to be the focus of innovation
Organic hot drinks sales are set to grow in Sweden, but recovery will depend on economic conditions
Growing interest in sleep and wellbeing will fuel demand for no caffeinate and functional hot drinks in Sweden
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN SWEDEN
EXECUTIVE SUMMARY
Fortified/functional and natural health claims support growth and innovation in 2024
INDUSTRY PERFORMANCE
Nutrition-led reformulation and functional claims shape innovation across food and drink in Sweden
Natural, plant-based and clean-label positioning support sales in Sweden in 2024
WHAT’S NEXT
Reformulation and plant-based, functional innovations are set to support future growth
COUNTRY REPORTS DISCLAIMER

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