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HW Hot Drinks in South Africa

Publisher Euromonitor International
Published Jan 16, 2026
Length 12 Pages
SKU # EP20772999

Description

In 2024, health and wellness hot drinks in South Africa continued to gain traction as consumers increasingly prioritised natural ingredients, functional benefits and products aligned with everyday wellbeing. Growth was underpinned by strong demand for malt-based drinks, plant-based alternatives and tea, all of which benefited from long-established health associations as well as renewed innovation. While traditional categories such as malted drinks retained their relevance through fortification a...

Euromonitor International's HW Hot Drinks in South Africa report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Coffee, HW Hot Drinks by Type, HW Other Hot Drinks, HW Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

12 Pages
HW Hot Drinks in South Africa
Euromonitor International
January 2026
List Of Contents And Tables
HW HOT DRINKS IN SOUTH AFRICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Natural positioning strengthens as functional innovation accelerates
INDUSTRY PERFORMANCE
Functional nutrition and fortification remain central to consumer appeal
Natural claims benefit from clean-label preferences
Caffeine-free positioning reinforced by rooibos innovation
WHAT’S NEXT
Functional benefits and sugar reduction to shape innovation
Natural positioning to deepen through education and maturity
Rooibos to remain the backbone of caffeine-free growth
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN SOUTH AFRICA
EXECUTIVE SUMMARY
Health pressures accelerate demand for functional and better-for-you products
INDUSTRY PERFORMANCE
Sugar reduction and regulatory pressure reshape portfolios
Functionality, fortification and everyday nutrition gain momentum
WHAT’S NEXT
Functionality, clean labelling and affordability to drive future growth
COUNTRY REPORTS DISCLAIMER

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