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HW Hot Drinks in Poland

Published Jan 21, 2026
Length 13 Pages
SKU # EP20807599

Description

In 2024, health and wellness claims influenced hot drinks in Poland, with consumers gravitating towards options offering fortified/functional benefits. Herbal/fruit tea, enriched with natural ingredients such as lemon, ginger, turmeric, and echinacea, were particularly popular, alongside organic and fair-trade options. Coffee trends also reflected wellness priorities, with plant-based and lower-sugar products gaining traction. Natural claims and vegetarian claims reinforced consumer trust and th...

Euromonitor International's HW Hot Drinks in Poland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Coffee, HW Hot Drinks by Type, HW Other Hot Drinks, HW Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

13 Pages
HW Hot Drinks in Poland
Euromonitor International
January 2026
List Of Contents And Tables
HW HOT DRINKS IN POLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Functional, natural, and plant-based claims influence hot drinks in 2024
INDUSTRY PERFORMANCE
Functional, natural, and premium hot drinks lead health trends in Poland
The natural claim drives consumer trust and health appeal in Poland’s hot drinks
The vegetarian claims reinforces transparency and plant-based positioning in hot drinks in Poland
WHAT’S NEXT
Functional benefits and sustainability are set to shape the future of hot drinks
The natural claim is set to drive sales as consumers look to minimise artificial ingredients
Rising interest in vegetarian and flexitarian diets is set to support the vegetarian claim
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN POLAND
EXECUTIVE SUMMARY
Consumers seeking natural health and wellness claims
INDUSTRY PERFORMANCE
Natural, minimally processed, and high protein products drive mainstream health-focused choices
Digestive health, sugar reduction, and functional benefits influence innovation
WHAT’S NEXT
Natural ingredients and functional innovation are set to support innovation within food and drink in Poland
COUNTRY REPORTS DISCLAIMER

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