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HW Hot Drinks in Japan

Publisher Euromonitor International
Published Dec 23, 2025
Length 12 Pages
SKU # EP20680615

Description

Health and wellness hot drinks in Japan are gaining popularity as consumers look to products offering functional claims and no caffeine. While high price is a barrier to organic hot drinks, players are responding with more affordable lines to grow the consumer base.

Euromonitor International's HW Hot Drinks in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2020-2024, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: HW Coffee, HW Hot Drinks by Type, HW Other Hot Drinks, HW Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

12 Pages
HW Hot Drinks in Japan
Euromonitor International
December 2025
List Of Contents And Tables
HW HOT DRINKS IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Organic and no caffeine claims gain traction in hot drinks
INDUSTRY PERFORMANCE
Fortified/functional hot drinks emerge in Japan
Organic hot drinks is one of the largest health claims in Japan’s hot drinks
Caffeine management drives demand for no caffeine hot drinks
WHAT’S NEXT
Japan’s older population to support development of fortified/functional hot drinks
Organic hot drinks to grow from a low base
Hot drink consumption occasions evolve as consumers embrace no caffeine rituals
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN JAPAN
EXECUTIVE SUMMARY
Japanese have strong interest in health and wellness claims
INDUSTRY PERFORMANCE
Nutritional support and weight management shapes demand patterns
Natural claims are important to Japanese consumers
WHAT’S NEXT
Strong outlook for health and wellness
COUNTRY REPORTS DISCLAIMER

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