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HW Hot Drinks in Italy

Publisher Euromonitor International
Published Jan 12, 2026
Length 12 Pages
SKU # EP20773135

Description

Functional and natural claims are used to entice consumers looking for healthier hot drinks. Moving forward, manufacturers are likely to combine claims and position products as both natural and functional to meet more sophisticated demands.

Euromonitor International's HW Hot Drinks in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Coffee, HW Hot Drinks by Type, HW Other Hot Drinks, HW Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

12 Pages
HW Hot Drinks in Italy
Euromonitor International
January 2026
List Of Contents And Tables
HW HOT DRINKS IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Functional and natural claims attract consumers
INDUSTRY PERFORMANCE
Health claims attract consumers despite higher prices
Natural claims remain a major draw
Other hot drinks struggle against high sugar content
WHAT’S NEXT
Functional trend to gain momentum
Hot drinks combine natural and functional claims to stay relevant
Organic hot drinks to perform well
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN ITALY
EXECUTIVE SUMMARY
Rising health awareness drives expansion of claims
INDUSTRY PERFORMANCE
Italian consumers invest to support health
Protein trend gains prominence
WHAT’S NEXT
Economic recovery to propel growth of health and wellness
COUNTRY REPORTS DISCLAIMER

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