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HW Hot Drinks in Greece

Publisher Euromonitor International
Published Jan 16, 2026
Length 12 Pages
SKU # EP20772997

Description

In 2024, health-conscious shifts influenced hot drinks consumption in Greece, with a growing preference for herbal teas and a decline in chocolate-based drinks. While organic tea showed moderate penetration due to its health appeal, organic coffee sales were constrained by high prices. The natural claim remained a leading health positioning, but rising prices caused sales to decline. No caffeine coffee experienced limited growth due to low penetration and strong cultural preference for tradition...

Euromonitor International's HW Hot Drinks in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Coffee, HW Hot Drinks by Type, HW Other Hot Drinks, HW Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

12 Pages
HW Hot Drinks in Greece
Euromonitor International
January 2026
List Of Contents And Tables
HW HOT DRINKS IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Health trends drive shifts in hot drinks while prices limit growth in 2024
INDUSTRY PERFORMANCE
Health-driven shifts reshape hot drinks consumption in Greece in 2024
The natural claim remains strong despite sales decline in 2024 driven by higher prices
Sales of no caffeine coffee are driven by specific health and wellness needs
WHAT’S NEXT
Vegan and plant-based hot drinks are set to drive growth over the forecast period
Natural hot drinks are set to return to growth, driven by health and clean label demand
Limited growth prospects for no caffeine coffee due to strong Greek coffee culture
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN GREECE
EXECUTIVE SUMMARY
Health-driven consumers embrace plant-based, no sugar and natural claims
INDUSTRY PERFORMANCE
Plant-based, high protein, and multifunctional nutrition choices rise
Natural and organic products build trust and offer perceived health benefits
WHAT’S NEXT
Health claims are set to drive growth and innovation across packaged food and drinks in Greece
COUNTRY REPORTS DISCLAIMER

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