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HW Hot Drinks in Finland

Publisher Euromonitor International
Published Jan 16, 2026
Length 12 Pages
SKU # EP20772996

Description

In 2024, hot drink innovation focused on fortified/functional claims with natural products driving growth. Consumers increasingly sought organic, ethically sourced, and plant-based options, such as oat-based cocoa powders and herbal teas. No caffeine and low sugar products gained traction, appealing to those managing sleep, energy, or sugar intake, while light-roasted coffees remained popular for their gentle acidity. Combining organic, functional, and sustainability claims strengthened premium...

Euromonitor International's HW Hot Drinks in Finland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Coffee, HW Hot Drinks by Type, HW Other Hot Drinks, HW Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

12 Pages
HW Hot Drinks in Finland
Euromonitor International
January 2026
List Of Contents And Tables
HW HOT DRINKS IN FINLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Organic, fortified/functional and no caffeine claims drive hot drinks in Finland
INDUSTRY PERFORMANCE
Fortified/functional and natural hot drinks are the focus of innovation in 2024
Organic claims strengthen sustainability and premium positioning in Finland’s hot drinks
No caffeine hot drinks gained sophistication as health and wellness trends shaped innovations
WHAT’S NEXT
Low and no sugar, natural ingredients and functional benefits will support growth
Combining organic with functional and sustainability features is set to strengthened consumer appeal
Natural and no caffeine claims will reinforce health positioning in Finnish hot drinks
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN FINLAND
EXECUTIVE SUMMARY
Health and wellness benefit from clear claims and mainstream appeal
INDUSTRY PERFORMANCE
Health claims remain key purchase drivers across food and drinks in Finland
Plant-based, free-from and fortified/functional claims gain scale through quality and accessibility
WHAT’S NEXT
Plant-based and fortified/functional claims will support innovation across food and drink in Finland
COUNTRY REPORTS DISCLAIMER

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