
Drinking Milk Products in Serbia
Description
Sales of drinking milk products have seen steady growth in value and volume terms in 2025. As urbanisation accelerates, Serbian consumers are increasingly turning to packaged and processed drinking milk products that offer both convenience and nutritional value. This shift reflects the shift to modern lifestyles and growing demand for ready-to-consume dairy options. At the same time, there is a notable rise in interest in organic and locally sourced milk, driven by consumer priorities around sus...
Euromonitor International's Drinking Milk Products in Serbia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Flavoured Milk Drinks, Milk, Powder Milk.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Drinking Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Drinking Milk Products in Serbia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Flavoured Milk Drinks, Milk, Powder Milk.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Drinking Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
18 Pages
- Drinking Milk Products in Serbia
- Euromonitor International
- August 2025
- List Of Contents And Tables
- DRINKING MILK PRODUCTS IN SERBIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Urbanisation fuelling a shift towards processed drinking milk products
- Imlek remains the clear leader but private label making significant strides
- Small local grocers remain key but modern channels gain share
- PROSPECTS AND OPPORTUNITIES
- Category maturity could limit stronger growth
- Shelf-stable milk set to outperform fresh milk
- Plant-based milk could present a growing threat to sales
- CATEGORY DATA
- Table 1 Sales of Drinking Milk Products by Category: Volume 2020-2025
- Table 2 Sales of Drinking Milk Products by Category: Value 2020-2025
- Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
- Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
- Table 5 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
- Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
- Table 7 Distribution of Drinking Milk Products by Format: % Value 2020-2025
- Table 8 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
- Table 9 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
- Table 10 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
- Table 11 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030
- DAIRY PRODUCTS AND ALTERNATIVES IN SERBIA
- EXECUTIVE SUMMARY
- Dairy products and alternatives in 2025: The big picture
- Key trends in 2025
- Competitive Landscape
- Channel developments
- What next for dairy products and alternatives?
- MARKET DATA
- Table 12 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
- Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
- Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
- Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
- Table 16 Penetration of Private Label by Category: % Value 2020-2025
- Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
- Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
- Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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