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Drinking Milk Products in Pakistan

Publisher Euromonitor International
Published Aug 25, 2025
Length 18 Pages
SKU # EP20363843

Description

Consumers, especially in urban areas, are increasingly moving away from loose milk toward packaged options like UHT and pasteurised milk. Consumers are prioritising hygiene, consistency, and trust in their food purchases. Brands like Olper’s, NurPur, Prema, and Dayfresh have capitalised on this shift by offering UHT and pasteurised milk options that offer longer shelf life, standardised quality, and certified safety. These products are also more convenient to store and transport, which fits well...

Euromonitor International's Drinking Milk Products in Pakistan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Flavoured Milk Drinks, Milk, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Drinking Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

18 Pages
Drinking Milk Products in Pakistan
Euromonitor International
August 2025
List Of Contents And Tables
DRINKING MILK PRODUCTS IN PAKISTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Shift from loose to packaged milk
Nestlé and FrieslandCampina Engro continue to lead
E-commerce and q-commerce gain most value share
PROSPECTS AND OPPORTUNITIES
With consumers demanding higher quality, investment in dairy sector could yield results
Storytelling builds connections with consumers
Increasing focus on fortified and functional benefits of drinking milk
CATEGORY DATA
Table 1 Sales of Drinking Milk Products by Category: Volume 2020-2025
Table 2 Sales of Drinking Milk Products by Category: Value 2020-2025
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
Table 7 Distribution of Drinking Milk Products by Format: % Value 2020-2025
Table 8 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
Table 9 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
Table 10 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030
DAIRY PRODUCTS AND ALTERNATIVES IN PAKISTAN
EXECUTIVE SUMMARY
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
Table 16 Penetration of Private Label by Category: % Value 2020-2025
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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