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Drinking Milk Products in Indonesia

Publisher Euromonitor International
Published Aug 29, 2025
Length 23 Pages
SKU # EP20363794

Description

Drinking milk in Indonesia continues to grow in terms of retail value sales in 2025, although at a slower pace compared to 2023 and 2024. The decline in consumer confidence, driven by economic pressures and a shrinking middle class, is leading many households to reduce spending on non-essential items. Despite this, milk remains a priority purchase, especially for families with children, due to its strong nutritional reputation and government support.

Euromonitor International's Drinking Milk Products in Indonesia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Flavoured Milk Drinks, Milk, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Drinking Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Drinking Milk Products in Indonesia
Euromonitor International
August 2025
List Of Contents And Tables
DRINKING MILK PRODUCTS IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Slowed growth sustained by government programme
Ultrajaya leads, benefiting from trust and innovative efforts
Small local grocers as most popular channel, with e-commerce rising fastest
PROSPECTS AND OPPORTUNITIES
Drinking milk to continue to benefit from raised awareness
Health concerns as central to purchasing decisions
Digital campaigns will remain critical growth-builders
CATEGORY DATA
Table 1 Sales of Drinking Milk Products by Category: Volume 2020-2025
Table 2 Sales of Drinking Milk Products by Category: Value 2020-2025
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
Table 7 Distribution of Drinking Milk Products by Format: % Value 2020-2025
Table 8 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
Table 9 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
Table 10 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030
DAIRY PRODUCTS AND ALTERNATIVES IN INDONESIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
Table 16 Penetration of Private Label by Category: % Value 2020-2025
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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