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Drinking Milk Products in Germany

Publisher Euromonitor International
Published Sep 05, 2025
Length 20 Pages
SKU # EP20386987

Description

In Germany, drinking milk products has seen slight value growth in 2025. As in many other dairy categories, this is due to unit price increases in recent years. Drinking milk products continues to face major competition from plant-based alternatives which has become mainstream in Germany and where products continue to emerge. Despite this shift, cow’s milk has enjoyed something of a revival. The intensifying discourse related to ultra-processed foods has led to a slight shift back towards more “...

Euromonitor International's Drinking Milk Products in Germany report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Flavoured Milk Drinks, Milk, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Drinking Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Drinking Milk Products in Germany
Euromonitor International
September 2025
List Of Contents And Tables
DRINKING MILK PRODUCTS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Cow’s milk sees mild revival as backlash against ultra-processed brings consumers back
Strength of private label expands the position of discounters
Price competition and broader product range boosts supermarket share
PROSPECTS AND OPPORTUNITIES
Challenges ahead for drinking milk products
Players will emphasise natural and functional benefits
Sustainability will be a defining factor in drinking milk products
CATEGORY DATA
Table 1 Sales of Drinking Milk Products by Category: Volume 2020-2025
Table 2 Sales of Drinking Milk Products by Category: Value 2020-2025
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
Table 7 Distribution of Drinking Milk Products by Format: % Value 2020-2025
Table 8 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
Table 9 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
Table 10 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030
DAIRY PRODUCTS AND ALTERNATIVES IN GERMANY
EXECUTIVE SUMMARY
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
Table 16 Penetration of Private Label by Category: % Value 2020-2025
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
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