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Drinking Milk Products in France

Published Aug 11, 2025
Length 20 Pages
SKU # EP20320911

Description

In 2025, retail value sales of drinking milk products in France increased by 2% to EUR2.6 billion. However, this category experienced ongoing negative retail volume growth, mainly due to the fall in sales of milk. This was due to a shift towards breakfast on-the-go as many workers returned to office settings, reducing demand for milk to be consumed with breakfast cereals at home. Additionally, the rising popularity of plant-based milk alternatives continued to erode the traditional market for co...

Euromonitor International's Drinking Milk Products in France report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Flavoured Milk Drinks, Milk, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Drinking Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Drinking Milk Products in France
Euromonitor International
August 2025
List Of Contents And Tables
DRINKING MILK PRODUCTS IN FRANCE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Milk faces challenges to growth, but children still enjoy flavoured milk drinks
Private label maintains growth, but milk brands ensuring a fair price for farmers also perform well, squeezing the leaders
Retail e-commerce maintains its rising trend as most sales of milk are shelf stable
PROSPECTS AND OPPORTUNITIES
A stronger move towards more responsible and sustainable brands anticipated
Functional and lactose-free milk likely to perform well
Environmentally-friendly packaging, and potential impact from EU directive
CATEGORY DATA
Table 1 Sales of Drinking Milk Products by Category: Volume 2020-2025
Table 2 Sales of Drinking Milk Products by Category: Value 2020-2025
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
Table 7 Distribution of Drinking Milk Products by Format: % Value 2020-2025
Table 8 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
Table 9 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
Table 10 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030
DAIRY PRODUCTS AND ALTERNATIVES IN FRANCE
EXECUTIVE SUMMARY
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
Table 16 Penetration of Private Label by Category: % Value 2020-2025
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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