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Diageo Plc in Alcoholic Drinks (World)

Publisher Euromonitor International
Published Oct 09, 2025
Length 43 Pages
SKU # EP20476019

Description

Diageo is the leading spirits player in the global alcoholic drinks market, with an impressive portfolio of well-known brands, including Johnnie Walker, Smirnoff, Baileys and Captain Morgan. In value terms, Diageo leads both the whiskies and white spirits categories globally, and is also the leading stout player, thanks to the Guinness brand, which accounts for more than half of sales in this category in a number of country markets.

Euromonitor International’s Diageo Plc in Alcoholic Drinks (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

43 Pages
Introduction
State of play
Exposure to future growth
Competitive positioning
Whiskies
White spirits
Stout
Spirit-based RTDs
Key findings
Appendix

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