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The Five Consumer-Driven Megatrends Reframing the Future

Publisher Euromonitor International
Published Dec 08, 2025
Length 47 Pages
SKU # EP20676898

Description

By applying a megatrends framework, brands can better understand the long-term forces and macro drivers influencing shifts in consumer behaviour. This report highlights five megatrends defining consumer markets and influencing how brands innovate, engage and stay competitive in a rapidly changing marketplace.

Euromonitor International’s The Five Consumer-Driven Megatrends Reframing the Future report provides data and analysis on new product launch activity across digital shelf in a specific country. The reports explore what type of innovation is happening and in which retailers covering 50+ categories across the packaged food, drinks, health, beauty and home care sectors. Combining data on new brand and sub-brand launches, industry expertise and analysis of consumer trends, the Innovation Country reports unlock the latest insights on how and why categories are being disrupted within specific market.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Innovation market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

47 Pages
Executive summary
Introduction
Convenience
Experience more
Sustainable living
Value propositions
Wellness
Conclusion
Appendix

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