Concentrates in Vietnam
Description
In 2025, concentrates in Vietnam saw positive off-trade volume growth, driven by affordability and accessibility, although economic instability caused a slight deceleration. Powder concentrates remained popular for their low price, while liquid formats, offering convenience and new tropical fruit flavours with added health benefits, showed the most dynamic growth. Nestlé Vietnam, with Nestea, led the competitive landscape, leveraging extensive distribution and strategic campaigns. Retail e-comme...
Euromonitor International's Concentrates in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Liquid Concentrates, Powder Concentrates.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Concentrates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
30 Pages
- Concentrates in Vietnam
- Euromonitor International
- November 2025
- List Of Contents And Tables
- CONCENTRATES IN VIETNAM
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Resilient growth driven by value, wellness innovation, and e-commerce expansion
- Concentrates continues to grow in 2025, albeit more slowly
- Powder concentrates remains most popular format with lower price points
- WHAT’S NEXT?
- Stable performance anticipated for concentrates as affordable soft drink
- Functional and health trends will drive premium growth
- Future innovation likely to adapt to local preferences
- COMPETITIVE LANDSCAPE
- Nestlé Vietnam Co Ltd retains leadership with Nestea in powder format
- CHANNELS
- Small local grocers remains popular distribution channel for concentrates
- Further gains for retail e-commerce driven by convenience and social media
- Concentrates Conversions
- Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- CATEGORY DATA
- Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
- Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
- Table 3 Off-trade Sales of Concentrates by Category: Value 2020-2025
- Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
- Table 5 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
- Table 6 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
- Table 7 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
- Table 8 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
- Table 9 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
- Table 10 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
- Table 11 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
- Table 12 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
- Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
- Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
- Table 15 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SOFT DRINKS IN VIETNAM
- EXECUTIVE SUMMARY
- Innovating for growth amidst economic caution and health trends
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Resilience for soft drinks despite economic pressures
- Multi-packs and larger bottles favoured for greater savings
- Premium-positioned carbonated soft drink Cela focuses on functionality
- Rising health concerns drive up sales of reduced sugar options
- WHAT’S NEXT?
- On-trade to remain dynamic channel, while sugar tax is likely to marginally impact pricing and consumers’ decisions
- Sustainability efforts to increasingly shape future development
- COMPETITIVE LANDSCAPE
- Suntory PepsiCo retains leadership with wide portfolio and marketing efforts
- Masan Group benefits from partnership with major football club
- CHANNELS
- Proximity to neighbourhoods drives popularity of small local grocers
- Retail e-commerce makes further share gains in 2025
- Foodservice vs retail split
- MARKET DATA
- Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
- Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
- Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
- Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
- Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
- Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
- Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
- Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
- Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
- Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
- Table 26 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
- Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
- Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
- Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
- Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
- Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
- Table 32 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
- Table 33 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
- Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
- Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
- Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
- Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
- Table 38 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
- Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
- Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
- Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
- Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
- Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
- Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
- Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
- Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
- Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
- Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
- Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
- Table 50 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
- Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
- APPENDIX
- Fountain sales in Vietnam
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 2 Research Sources
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