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Concentrates in Romania

Publisher Euromonitor International
Published Dec 24, 2025
Length 32 Pages
SKU # EP20680461

Description

Concentrates recorded a modest improvement in retail volume terms in 2025, as the broader economic climate continued to push many Romanian households towards more affordable beverage formats. Ongoing increases in living costs – including higher energy expenses, rising VAT and excise duties, and the indirect effect of the deposit-return system on overall grocery budgets – made consumers increasingly price sensitive. As a result, concentrates regained some relevance as an economical option, partic...

Euromonitor International's Concentrates in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Concentrates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

32 Pages
Concentrates in Romania
Euromonitor International
December 2025
List Of Contents And Tables
CONCENTRATES IN ROMANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Affordability concerns and shifting consumption habits shape a modest but stabilising category performance
INDUSTRY PERFORMANCE
Economic pressures reinforce the relevance of concentrates but category perception still limits broader adoption
Powder concentrates outperform due to specialised sports formats and rising fitness engagement
COMPETITIVE LANDSCAPE
Laurul SA strengthens leadership through heritage positioning and portfolio expansion into cocktail-centric syrups
Decathlon SA continues to outpace competitors through strong demand for sports powders and expanding nationwide presence
CHANNELS
Hypermarkets retain dominance due to assortment breadth, competitive pricing and private label expansion
E-commerce accelerates as consumers embrace convenience, locker networks and flexible delivery options
WHAT’S NEXT?
Category set for slight growth as sports powders expand and natural syrups gain traction
Modernisation of production and logistics to improve efficiency as e-commerce gains further importance
Health and wellness trends to shape premiumisation and encourage bio and natural formulations
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 3 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 5 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 6 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 7 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 8 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 9 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 10 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 11 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 12 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 15 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOFT DRINKS IN ROMANIA
EXECUTIVE SUMMARY
Soft drinks performance shaped by affordability pressures and shifting lifestyle preferences
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Health-aligned beverages outperform as consumers reassess value and functionality
Deposit-Return System reshapes packaging dynamics and encourages operational efficiencies
WHAT’S NEXT?
Soft drinks demand set to rise gradually despite economic constraints
E-commerce acceleration driven by convenience, automation and omnichannel expansion
Technological investment to strengthen domestic production and supply chain resilience
COMPETITIVE LANDSCAPE
Coca-Cola HBC Romania maintains leadership through scale, visibility and operational investment
Emerging beverage brands gain momentum as they diversify portfolios and leverage lifestyle trends
CHANNELS
Hypermarkets consolidate leadership through scale, assortment and value-led strategies
E-commerce emerges as the fastest-growing channel as omnichannel players scale logistics
FOODSERVICE VS RETAIL SPLIT
MARKET DATA
Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 32 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 33 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 38 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 50 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
Fountain sales in Romania
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 2 Research Sources

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