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Concentrates in Peru

Publisher Euromonitor International
Published Dec 08, 2025
Length 29 Pages
SKU # EP20676861

Description

The concentrates category in Peru entered 2025 with a structural decline, driven primarily by changing consumption habits and the growing appeal of competing soft drink categories that better align with current health, convenience, and lifestyle trends. Consumers are increasingly shifting toward beverages that require no preparation and offer more contemporary value propositions, such as bottled water – particularly flavoured variants – and affordable carbonated and juice options. These alternat...

Euromonitor International's Concentrates in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Concentrates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

29 Pages
Concentrates in Peru
Euromonitor International
December 2025
List Of Contents And Tables
CONCENTRATES IN PERU
KEY DATA FINDINGS
2025 DEVELOPMENTS
Powder concentrates continue to lose relevance as consumers migrate to more modern hydration and flavour alternatives
INDUSTRY PERFORMANCE
Retail volume sales of concentrates decrease as consumers shift toward bottled water and affordable ready-to-drink alternatives
Powder concentrates is the most dynamic category as it represents the category’s only measured segment and maintains relevance among price-sensitive households
WHAT’S NEXT?
Retail volume sales of concentrates are expected to rise marginally over the forecast period overall
Smaller multipacks and convenience-led formats will influence category performance
Functional innovation represents an untapped growth opportunity for concentrates
COMPETITIVE LANDSCAPE
Cía Nacional de Chocolates de Perú is the leading company in 2025 in concentrates due to its strong brands and deep distribution in the traditional channel
Mondelez Perú is the most dynamic company in 2025 as Clight capitalises on premium positioning and strong presence in the modern channel
CHANNELS
Traditional retail is the leading distribution channel in concentrates due to its capillarity and relevance among lower-income households
Supermarkets and hypermarkets are the most dynamic distribution channels as broader assortments and premium offerings help mitigate category decline
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 3 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 5 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 6 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 7 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 8 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 9 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 10 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 11 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 12 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 15 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOFT DRINKS IN PERU
EXECUTIVE SUMMARY
Soft drinks performance strengthened by improved macroeconomic conditions and rising health-driven shifts
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Affordability reshapes purchasing decisions and intensifies competitive pressure
Functionality and wellness fuel premium pockets of growth
Channel fragmentation demands greater commercial adaptability
WHAT’S NEXT?
Soft drinks to show steady medium-term expansion driven by functional, health-oriented, and hydration-led categories
Intensifying competition to favour innovation, affordability, and health-led differentiation
Distribution to expand through modern formats and digital channels while regulatory changes reshape consumption incentives
COMPETITIVE LANDSCAPE
Coca-Cola strengthens its leadership through portfolio breadth and pervasive distribution
Life International emerges as the most dynamic player with strong focus on functional hydration
CHANNELS
Traditional retail remains dominant but modern formats continue narrowing the gap
Convenience stores emerge as the fastest-growing channel, supported by proximity and immediacy
FOODSERVICE VS RETAIL SPLIT
MARKET DATA
Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 32 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 33 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 38 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 50 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
Fountain sales in Peru
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 2 Research Sources

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