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Coffee in Tunisia

Publisher Euromonitor International
Published Jan 21, 2026
Length 22 Pages
SKU # EP20807521

Description

In 2025, Tunisia’s coffee industry was shaped by improved supply stability from the Tunisian Trade Office (OCT), which reduced shortages and curbed smuggling from Algeria and Libya. Rising coffee bean prices increased costs, while the expansion of food/drink/tobacco specialists and discounters influenced accessibility. During the forecast period, social media marketing and innovative products, particularly fresh ground coffee pods, will begin to shape consumer choices, while private-sector parti...

Euromonitor International's Coffee in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Coffee in Tunisia
Euromonitor International
January 2026
List Of Contents And Tables
COFFEE IN TUNISIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Coffee sees improved accessibility
INDUSTRY PERFORMANCE
OCT’s efforts to ease supply pressures boost growth
Standard fresh ground coffee registers fastest growth
WHAT’S NEXT?
Solid expected growth through retail and foodservice channels
Social media marketing will drive growth
New legislative developments may emerge
COMPETITIVE LANDSCAPE
Kilani Groupe leads sales with Nescafé
Société Café Ellouze shows renewed dynamism
CHANNELS
Small local grocers dominate coffee sales
Food, drink, and tobacco specialists gain traction
CATEGORY DATA
Table 1 Retail Sales of Coffee by Category: Volume 2020-2025
Table 2 Retail Sales of Coffee by Category: Value 2020-2025
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN TUNISIA
EXECUTIVE SUMMARY
Stabilised supply and rising prices impact hot drinks
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Improving financial situation of the OCT fuels growth
Rising demand for hot drinks via foodservice
Coffee bean prices rise
WHAT’S NEXT?
Healthy expected growth for hot drinks as players meet needs of price-sensitive consumers
Rising demand for health- and wellness-focused products
Digital channels will drive consumption
COMPETITIVE LANDSCAPE
Kilani Groupe leads sales with Nescafé
Société Café Ellouze returns to growth, following stabilisation of supply
CHANNELS
Small local grocers remains key distribution channel
Discounters gain traction
Foodservice vs retail split
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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