Coffee in Morocco
Description
In 2025, coffee in Morocco experienced retail value growth driven by high green coffee prices, effective promotions, and an increased reliance on value-driven channels. Fresh ground coffee pods emerged as the fastest-growing category, fuelled by the home-barista trend, greater availability of products, affordable private label options, and premium hospitality standards. In contrast, instant coffee recorded weaker volume growth. The adoption of coffee machines, a wider variety of products, the ri...
Euromonitor International's Coffee in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Fresh Coffee, Instant Coffee.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Coffee in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Fresh Coffee, Instant Coffee.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
25 Pages
- Coffee in Morocco
- Euromonitor International
- November 2025
- List Of Contents And Tables
- COFFEE IN MOROCCO
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Home-barista trends and rising prices support growth for coffee in Morocco in 2025
- INDUSTRY PERFORMANCE
- Price rises, promotions and channel shifts drive retail value growth in coffee
- Home-barista culture drives fast value growth for fresh ground coffee pods
- WHAT’S NEXT?
- Growth is set to remain modest as maturity limits gains, while premium formats accelerate
- Logistics, local innovation, and event-driven demand is set to drive growth in coffee
- Sustainability and wellness trends are set to influence coffee in Morocco
- COMPETITIVE PERFORMANCE
- Cafés Sahara and Nestlé Maroc lead coffee in 2025, driven by diversified portfolios and strong retail presence
- Café Dubois drives dynamic growth in 2025 through brand diversification and retail e-commerce expansion
- CHANNELS
- Small local grocers retains its leadership in coffee distribution despite slight share decline
- Supermarkets drive dynamic growth in coffee through expanded formats and promotions
- CATEGORY DATA
- Table 1 Retail Sales of Coffee by Category: Volume 2020-2025
- Table 2 Retail Sales of Coffee by Category: Value 2020-2025
- Table 3 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
- Table 4 Retail Sales of Coffee by Category: % Value Growth 2020-2025
- Table 5 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
- Table 6 NBO Company Shares of Coffee: % Retail Value 2021-2025
- Table 7 LBN Brand Shares of Coffee: % Retail Value 2022-2025
- Table 8 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
- Table 9 Forecast Retail Sales of Coffee by Category: Value 2025-2030
- Table 10 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
- Table 11 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- HOT DRINKS IN MOROCCO
- EXECUTIVE SUMMARY
- Pricing sensitive, retail expansion and the resilience of tea shapes hot drinks in 2025
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Pricing pressures and channel shifts drive value growth of hot drinks in Morrocco
- Tea is the most dynamic category as staple purchasing, tourism and wellness trends accelerate growth
- Price sensitivity narrows premium opportunities as brands focus on affordable sustainability
- COMPETITIVE LANDSCAPE
- Heritage strength and nationwide reach reinforce Mido Food Co’s leadership in hot drinks
- Marjane Holding SA drives strong growth through private label expansion
- WHAT’S NEXT?
- Growth is set to be driven by tea resilience, coffee premiumisation and expanding retail channels
- Category leaders are set to strengthen distribution and defend value tiers amid evolving consumer expectations
- Distribution shifts will reinforce premium growth opportunities as proximity formats anchor volume
- CHANNELS
- Proximity allows small local grocers to retain the lead of hot drinks distribution
- Supermarkets outperforms as modern retail evolves and compact formats expand
- Tourism-driven café recovery offsets gradual home-shift in premium coffee consumption
- MARKET DATA
- Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
- Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
- Table 14 Retail Sales of Hot Drinks by Category: Volume 2020-2025
- Table 15 Retail Sales of Hot Drinks by Category: Value 2020-2025
- Table 16 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
- Table 17 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
- Table 18 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
- Table 19 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
- Table 20 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
- Table 21 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
- Table 22 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
- Table 23 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
- Table 24 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
- Table 25 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
- Table 26 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
- Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
- Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
- Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
- Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
- Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
- Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
- Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
- Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
- Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
- Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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