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Coffee in Kenya

Publisher Euromonitor International
Published Dec 23, 2025
Length 21 Pages
SKU # EP20680634

Description

In 2025, Kenya’s coffee market experienced further retail value growth, driven by rising consumer interest and a developing coffee culture. While most high-quality Kenyan Arabica coffees continued to be exported, efforts to boost local consumption, such as e-commerce promotion and trade events, gained momentum. Instant coffee continued to account for most value due to its affordability and convenience.

Euromonitor International's Coffee in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Coffee in Kenya
Euromonitor International
December 2025
List Of Contents And Tables
COFFEE IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising interest in coffee
INDUSTRY PERFORMANCE
Emerging coffee culture in Kenya supported by promotional campaigns
Instant coffee benefits from its low cost and convenience
WHAT’S NEXT?
Developing coffee culture supports future growth
Technological advancements ensure enhanced innovation
More sustainable practices anticipated
COMPETITIVE LANDSCAPE
Nestlé Foods Kenya Ltd leads thanks to its strong position in instant coffee
C Dorman has a commanding lead in fresh coffee
CHANNELS
Supermarkets retain their lead
Consumers value the convenience of e-commerce
CATEGORY DATA
Table 1 Retail Sales of Coffee by Category: Volume 2020-2025
Table 2 Retail Sales of Coffee by Category: Value 2020-2025
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN KENYA
EXECUTIVE SUMMARY
Tea remains Kenya’s most popular hot drink
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Population growth and urbanisation underpin rising demand for hot drinks
Downtrading amid rising price sensitivity
New products shape market expansion
WHAT’S NEXT?
Growth fuelled by rising disposable incomes, urbanisation and population growth
Enhanced product visibility and availability via e-commerce and modernisation of the retail landscape
Promotion of green value chains and regenerative agriculture
COMPETITIVE LANDSCAPE
Kenya Tea Packers maintains its leading position in 2025
Smaller players gaining traction with innovative products and aggressive marketing strategies
CHANNELS
Consumers value the pricing and convenience of supermarkets
Growing number of e-commerce platforms drives online sales
Foodservice vs retail split
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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