Report cover image

Coffee in Italy

Publisher Euromonitor International
Published Nov 10, 2025
Length 26 Pages
SKU # EP20589574

Description

Coffee in Italy was shaped by fluctuating raw material prices. Robusta spiked in 2024, causing unit price hikes and volume declines in fresh ground coffee. In 2025, robusta costs eased but arabica stayed high, leading to only marginal price drops. Standard fresh ground coffee continued to struggle, while ESE pods thrived due to affordability and convenience, especially in southern Italy. Fresh beans grew slowly, driven by consumer interest in flavour and naturalness. Supermarkets led distributio...

Euromonitor International's Coffee in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Coffee in Italy
Euromonitor International
November 2025
List Of Contents And Tables
COFFEE IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Convenience and affordability are major trends drives coffee’s performance
INDUSTRY PERFORMANCE
Pricing influences consumers’ purchasing decisions
Strong performance by fresh ground coffee pods driven by convenience and innovation
WHAT’S NEXT?
Italians to increasingly seek sophistication and convenience in their coffee of choice
Vending offers growth potential as alternative channel outside of the home
Sustainability set to influence innovative packaging solutions
COMPETITIVE LANDSCAPE
Luigi Lavazza SpA retains lead of consolidated competitive landscape
Smaller players show dynamism, while L'Aromatica focuses on its pod formats
L’Or Espresso focuses on influencer marketing for more personable approach
CHANNELS
Grocery retailers dominate distribution, with private label making gains
Dynamic performance by retail e-commerce supported by DTC channels
CATEGORY DATA
Table 1 Retail Sales of Coffee by Category: Volume 2020-2025
Table 2 Retail Sales of Coffee by Category: Value 2020-2025
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 5 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
Table 6 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 7 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 8 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 9 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 10 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 11 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN ITALY
EXECUTIVE SUMMARY
Hot drinks continues to experience price challenges but premiumisation is evident
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Mixed performance for hot drinks but perceived healthier options attract consumers
Innovation focuses on sustainability in coffee
Rising preference for bean and pod formats impacts standard fresh ground coffee
Strong emphasis on wellness and functionality within tea
WHAT’S NEXT?
Convenience and health trends to drive future demand for hot drinks
Further innovation in sustainable packaging and sophisticated drinks solutions
At-home consumption of hot drinks set to further decline
COMPETITIVE LANDSCAPE
Major coffee players retain overall lead of competitive landscape
Yogi Tea leverages health trends to record further dynamic growth
CHANNELS
Supermarkets remains leading distribution channel, offering competitive private label
E-commerce and vending most dynamic channels from low base
Foodservice vs retail split
MARKET DATA
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 17 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 19 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 20 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 21 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 22 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 23 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 24 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 26 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us