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Coffee in Hungary

Publisher Euromonitor International
Published Dec 05, 2025
Length 26 Pages
SKU # EP20638791

Description

The Hungarian coffee market remained under intense pressure in 2025 as global supply disruptions, extreme weather events and speculative commodity trading pushed both Arabica and Robusta prices to unprecedented highs. These cost surges translated directly into elevated retail prices in Hungary, with manufacturers forced to implement successive price increases despite attempts to cushion the impact through temporary promotions, pack-size adjustments and strategic discounting. As a result, retail...

Euromonitor International's Coffee in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Coffee in Hungary
Euromonitor International
December 2025
List Of Contents And Tables
COFFEE IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
High prices, global supply instability and shifting consumer behaviour define performance in 2025
INDUSTRY PERFORMANCE
High prices constrain demand while premium beans and pods demonstrate resilience
Fresh ground coffee pods lead category growth due to premium convenience and expanding machine penetration
WHAT’S NEXT?
Market stabilisation and fresh coffee growth expected as inflation eases and premium home-brewing culture strengthens
Digital innovation, upgraded private label and technology-driven convenience accelerate competitive intensity
Sustainability, wellness and RTD innovation become structural growth engines
COMPETITIVE LANDSCAPE
Tchibo Budapest Kft retains leadership through strong omnichannel presence and ongoing brand renewal
Segafredo Zanetti Magyarország Kft emerges as the fastest-growing player as premium beans gain traction
CHANNELS
Hypermarkets and large grocery formats remain central, but discounters and e-commerce gain momentum
Discounters lead offline growth while e-commerce becomes a structural channel for younger, convenience-driven consumers
CATEGORY DATA
Table 1 Retail Sales of Coffee by Category: Volume 2020-2025
Table 2 Retail Sales of Coffee by Category: Value 2020-2025
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 5 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
Table 6 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 7 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 8 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 9 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 10 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 11 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN HUNGARY
EXECUTIVE SUMMARY
High prices, global supply disruption and weakening consumer confidence shape a challenging year for hot drinks
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Convenience-driven premiumisation in coffee pods continues despite pressures in the broader market
Fruit and herbal teas gain traction as wellness needs intensify and consumers seek functional comfort
Price sensitivity remains a defining force in consumer decision-making and shapes all hot drinks categories
WHAT’S NEXT?
Modest value growth ahead as stabilising inflation, improved availability and renewed category engagement support recovery
Coffee culture remains the dominant long-term force as home-brewing, RTD formats and premium experiences drive modernisation
Functional innovation and health-aligned reformulation will accelerate across hot drinks, with fruit/herbal tea and cocoa leading diversification
COMPETITIVE LANDSCAPE
Nestlé retains market leadership but faces pressure from structural declines in instant coffee and intensifying competition
Bedeco returns as the most dynamic company, capturing momentum through nostalgic branding and modern wellness positioning
CHANNELS
Supermarkets and hypermarkets remain dominant, but discounters gain ground as affordability becomes critical
E-commerce accelerates as digital convenience, improved assortment and younger shopper engagement drive structural growth
FOODSERVICE VS RETAIL SPLIT
Foodservice recovers as tourism, warmer weather and improving consumer sentiment lift on-trade activity
MARKET DATA
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 17 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 19 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 20 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 21 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 22 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 23 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 24 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 26 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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