Report cover image

Coffee in Guatemala

Publisher Euromonitor International
Published Dec 23, 2025
Length 23 Pages
SKU # EP20680623

Description

Demand for coffee remains robust in Guatemala , despite rising prices due to global supply constraints. Consumers are managing costs through the prioritisation of smaller packs, promotions, and lower-priced brands, while younger generations are increasingly embracing coffee drinking as a daily ritual. Growth is led by fresh ground pods and cold-preparation options, with instant coffee remaining popular. INCASA and Nestlé dominate the competitive landscape, while Walmart’s Suli private label gain...

Euromonitor International's Coffee in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Coffee in Guatemala
Euromonitor International
December 2025
List Of Contents And Tables
COFFEE IN GUATEMALA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strong cultural tradition sustains coffee demand
INDUSTRY PERFORMANCE
Demand for coffee remains resilient, despite rising prices
Fresh ground coffee pods leads growth
WHAT’S NEXT?
Younger consumers will sustain coffee consumption
Continued diversification with cold brew coffee options, as players seek to connecting with the preferences of younger generations
State support and sustainability initiatives to drive growth
COMPETITIVE LANDSCAPE
INCASA maintains leadership but faces growing pressure from Nestlé.
Walmart expands its presence, while Nescafé strengthens its position through focus on local identity and diversification
CHANNELS
Small grocers remains most relevant channel,
Convenience stores and supermarket chains gain ground
CATEGORY DATA
Table 1 Retail Sales of Coffee by Category: Volume 2020-2025
Table 2 Retail Sales of Coffee by Category: Value 2020-2025
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN GUATEMALA
EXECUTIVE SUMMARY
Guatemalans balance affordability with premium choices
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Positive economic conditions fuel value growth but consumers remain price sensitive
Affordability continues to shape coffee purchasing habits although premium variants gain traction
Innovation in cold, functional and origin-driven hot drinks targets younger generations
WHAT’S NEXT?
Coffee will see sustained demand, thanks to development of local production
Tea will benefit from wellness focus
Flavoured powder drinks will struggle to maintain relevance
COMPETITIVE LANDSCAPE
Nestlé strengthens its leadership through affordability-driven strategy
Walmart gains ground as value-seeking intensifies, while branded players strengthen emotional and quality-led strategies
CHANNELS
Small local grocers continue to lead sales
Convenience stores show dynamism
Foodservice vs retail split
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us