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Coffee in Ecuador

Publisher Euromonitor International
Published Dec 23, 2025
Length 24 Pages
SKU # EP20680580

Description

Retail value sales of coffee are seeing healthy growth in Ecuador in 2025, while volume remains in a small negative slump. This indicates value growth is driven by high prices, especially seen in coffee (and cocoa), caused by global commodity fluctuations and supply chain constraints. However, these price increases have also led to a decline in consumption volume, as price-sensitive consumers reduced purchases or shifted toward smaller, more affordable packs. It is also notable that instant coff...

Euromonitor International's Coffee in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Coffee in Ecuador
Euromonitor International
December 2025
List Of Contents And Tables
COFFEE IN ECUADOR
KEY DATA FINDINGS
2025 DEVELOPMENTS
Healthy value growth driven by high prices, while volume remains in a slump
INDUSTRY PERFORMANCE
Players turn to shrinkflation to attract sales midst high coffee prices
Polarisation seen with consumers willing to trade up to a superior coffee experience
WHAT’S NEXT?
Expanding consumption and the rise of on-trade channels will continue to benefit coffee
Affordable formats will remain a key driving force
Coffee as a functional beverage: energy, productivity, and lifestyle drivers
COMPETITIVE LANDSCAPE
GBO Mariposa Corp supports its instant coffee brands with its full logistical strengths
Minerva enjoys healthy fresh coffee growth thanks to offering balance of quality, authenticity, and affordability
CHANNELS
Tiendas de barrio remain key outlets for coffee sales
Significant growth of discounters channel reflects in coffee sales
CATEGORY DATA
Table 1 Retail Sales of Coffee by Category: Volume 2020-2025
Table 2 Retail Sales of Coffee by Category: Value 2020-2025
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN ECUADOR
EXECUTIVE SUMMARY
Value sales rebound due to high prices, while volume consumption remains in a slump overall
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
High prices of coffee and cocoa boost value sales, while consumers seek cost savings
Leading players attract consumers to fresh coffee with smaller formats at more affordable prices
Foodservice sees positive volume growth, helping to support total category performance
WHAT’S NEXT?
Volume sales of hot drinks will recover to a flat performance
Consumer awareness and lifestyle trends will boost interest in fresh coffee and functional teas
Health and wellness trends create challenges for high-sugar other hot drinks
COMPETITIVE LANDSCAPE
GBO Grupo Empresarial Mariposa Corp benefits from being the owner of leading local players
Players benefit from targeted offerings and offering smaller pack sizes to meet different consumer budgets
CHANNELS
Small local grocers continue to benefit from affordable options and pack sizes to fit all budgets
Discounters channel sees triple-digit channel growth, thanks to expansion of Las Tiendas Tuti
Foodservice vs retail split
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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