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Coffee in China

Published Nov 07, 2025
Length 27 Pages
SKU # EP20575459

Description

Coffee in China saw retail value growth in 2025, driven by premiumisation and rising prices, and this trend is expected to continue in the forecast period. Consumers are upgrading from instant coffee to fresh and speciality coffee, driving demand for higher-quality products, with fresh coffee therefore seeing the most dynamism. Sustainability is becoming increasingly important, with consumers willing to pay a premium for eco-friendly products. Nestlé maintained its lead, while local players like...

Euromonitor International's Coffee in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

27 Pages
Coffee in China
Euromonitor International
November 2025
List Of Contents And Tables
COFFEE IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Consumer upgrading contributes to retail value growth
INDUSTRY PERFORMANCE
Premiumisation trend and rising prices drive value growth but volume decline
Fresh coffee sees dynamism as consumer knowledge and coffee machine ownership rise
WHAT’S NEXT?
Multiple factors will contribute to growth, including a wider consumer base
Digital and technological advances are making their impact felt in coffee
Sustainability set to become an even more important factor in coffee
COMPETITIVE LANDSCAPE
Despite a falling value share, Nestlé’s wide portfolio and long history maintain its lead in coffee
Yunnan Four Cats Coffee Co takes advantage of localisation, new launches, and social media
CHANNELS
Retail e-commerce leads distribution, due to its convenience, and product and service offering
Retail e-commerce is also the most dynamic distribution channel
CATEGORY DATA
Table 1 Retail Sales of Coffee by Category: Volume 2020-2025
Table 2 Retail Sales of Coffee by Category: Value 2020-2025
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 5 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
Table 6 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 7 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 8 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 9 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 10 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 11 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN CHINA
EXECUTIVE SUMMARY
Although value sales see a marginal decline, upgrading is seen in some categories
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Premiumisation particularly evident in coffee and other hot drinks
Fruit/herbal tea meets consumers’ needs on many levels
Rising costs impact customers and companies
Brands try to strike a balance between affordability and sustainability
WHAT’S NEXT?
Value growth anticipated, but challenges will remain
International players likely to reshape their product portfolios
The integration of online and offline channels will be important
COMPETITIVE LANDSCAPE
Yunnan Taetea (Dayi) Tea Industry Group maintains its lead in a fragmented industry
Local brands perform well, while international brands are adapting
CHANNELS
Retail e-commerce is dynamic and becomes the leading distribution channel
Smaller local retailers remain popular but are challenged by more modern channels
Synergies between retail and foodservice channels
Transformation of hot drinks in foodservice
MARKET DATA
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 17 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 19 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 20 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 21 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 22 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 23 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 24 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 26 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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