Coffee in Bulgaria
Description
In 2025, higher coffee prices in Bulgaria led to increased retail costs, limiting opportunities for premiumisation. While health, wellness, and indulgent options still attracted interest, only some segments, such as fresh ground coffee, benefited. Changes in technology and social habits made out-of-home coffee consumption more focused on efficiency, especially among younger people. Although sustainability remained relevant, consumers were less willing to pay extra, so the industry prioritised af...
Euromonitor International's Coffee in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Fresh Coffee, Instant Coffee.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Coffee in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Fresh Coffee, Instant Coffee.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
23 Pages
- Coffee in Bulgaria
- Euromonitor International
- December 2025
- List Of Contents And Tables
- COFFEE IN BULGARIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Coffee category faces significant challenges
- INDUSTRY PERFORMANCE
- Volume decline and value growth reflect soaring prices in 2025
- Regional novelty attracts interest
- WHAT’S NEXT?
- High prices will continue to drive current value growth in the coming years
- Premiumisation will continue apace, despite price-sensitivity
- New taxes could see further price increases for sweetened coffee
- COMPETITIVE LANDSCAPE
- Strong marketing campaigns crucial amidst fierce competition
- Tchibo benefits from diversification strategies in 2025
- CHANNELS
- Supermarkets leads coffee distribution in Bulgaria in 2025
- E-commerce enjoys notable share growth as retailers adopt omnichannel approach
- CATEGORY DATA
- Table 1 Retail Sales of Coffee by Category: Volume 2020-2025
- Table 2 Retail Sales of Coffee by Category: Value 2020-2025
- Table 3 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
- Table 4 Retail Sales of Coffee by Category: % Value Growth 2020-2025
- Table 5 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
- Table 6 NBO Company Shares of Coffee: % Retail Value 2021-2025
- Table 7 LBN Brand Shares of Coffee: % Retail Value 2022-2025
- Table 8 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
- Table 9 Forecast Retail Sales of Coffee by Category: Value 2025-2030
- Table 10 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
- Table 11 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- HOT DRINKS IN BULGARIA
- EXECUTIVE SUMMARY
- KEY DATA FINDINGS
- KEY INDUSTRY TRENDS
- INDUSTRY PERFORMANCE
- High inflation dampens purchasing power, leading local consumers to seek discounts and promotions
- Demand for novel flavours and varieties increases
- Functionality and wellness trends continue to shape innovation
- WHAT’S NEXT?
- Prices expected to continue rising, driving promotions and discounting
- Premiumisation trend will continue, despite general price-sensitivity
- Wellness trend and increased awareness will intensify demand for low-sugar formulations
- COMPETITIVE LANDSCAPE
- Nestlé maintains its lead, despite fierce competition
- Tchibo gains ground by focusing on multi-channel distribution
- CHANNELS
- Supermarkets leads distribution thanks to wide assortment of hot drinks
- E-commerce benefits from demand for convenience, availability, and value for money
- FOODSERVICE VS RETAIL SPLIT
- MARKET DATA
- Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
- Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
- Table 14 Retail Sales of Hot Drinks by Category: Volume 2020-2025
- Table 15 Retail Sales of Hot Drinks by Category: Value 2020-2025
- Table 16 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
- Table 17 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
- Table 18 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
- Table 19 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
- Table 20 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
- Table 21 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
- Table 22 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
- Table 23 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
- Table 24 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
- Table 25 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
- Table 26 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
- Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
- Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
- Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
- Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
- Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
- Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
- Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
- Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
- Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
- Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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