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Coffee in Belgium

Publisher Euromonitor International
Published Nov 26, 2025
Length 25 Pages
SKU # EP20639215

Description

In 2025, volume sales of coffee in Belgium remained stable though stagnant, even as prices continued to climb significantly. This resilience highlights the stable demand for coffee among local consumers. Coffee holds a strong cultural position and is deeply embedded in daily routines Belgium, making it a non-negotiable purchase for many households. While other categories suffer volume declines under inflationary pressure, coffee proves to be an exception.

Euromonitor International's Coffee in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Coffee in Belgium
Euromonitor International
November 2025
List Of Contents And Tables
COFFEE IN BELGIUM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Stable volumes despite price pressures reflect coffee’s cultural importance
INDUSTRY PERFORMANCE
Current value growth reflects price rises and ongoing premiumisation
Fresh coffee beans offer superior taste experience
WHAT’S NEXT?
Relatively stable performance expected despite ongoing price pressures
Innovation set to focus on experience and sustainability
Iced coffee made at home could emerge as the next consumer trend
COMPETITIVE LANDSCAPE
Private label and global giants shape a competitive landscape
Ongoing price consciousness boosts sales of private label lines
CHANNELS
Modern grocery retailers dominate, while online remains niche outside Nespresso
Decline in alcohol consumption boosts sales of coffee through food service
CATEGORY DATA
Table 1 Retail Sales of Coffee by Category: Volume 2020-2025
Table 2 Retail Sales of Coffee by Category: Value 2020-2025
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 5 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
Table 6 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 7 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 8 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 9 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 10 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 11 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN BELGIUM
EXECUTIVE SUMMARY
Value growth reflects premiumisation and price rises
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Volume sales remain stable but stagnant, while current value sales register robust increase
Local consumers continue to enjoy hot drinks in their daily lives, despite price rises
Premiumisation trend continues apace in 2025
WHAT’S NEXT?
Value growth expected to remain steady and robust in the years ahead
Focus on personalisation and added value, likely as players vie for share
Landscape is one of incremental evolution, rather than transformation
COMPETITIVE LANDSCAPE
Nestlé continues to lead overall sales thanks to widespread popularity of its key brands
Private label benefits from price consciousness in an inflationary environment
CHANNELS
Modern grocery retailers remain the biggest distribution channels in 2025
Discounters enjoys notable dynamism thanks to quality of private label lines
Foodservice vs retail split
MARKET DATA
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 17 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 19 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 20 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 21 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 22 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 23 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 24 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 26 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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