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Coffee in Austria

Publisher Euromonitor International
Published Nov 26, 2025
Length 24 Pages
SKU # EP20639237

Description

Coffee has continued to enjoy steady growth in current value terms in 2025. Austrians remain unwilling to compromise when it comes to their coffee, with many people still willing to pay more for added quality, despite prevailing economic uncertainty and rising prices. Market saturation is pushing players to innovate with healthier, more sustainable and customisable options.

Euromonitor International's Coffee in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Coffee in Austria
Euromonitor International
November 2025
List Of Contents And Tables
COFFEE IN AUSTRIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Austrians remain willing to pay more for quality coffee
INDUSTRY PERFORMANCE
Consumers remain unwilling to compromise on taste and quality when it comes to coffee
Focus on quality pushes consumers towards fresh coffee beans
WHAT’S NEXT?
Players set to focus on adding value as the market becomes more saturated
New technology set to have wide reaching implications for coffee
Functional and sustainable products present future opportunities for development
COMPETITIVE LANDSCAPE
Nestlé retains the lead with popular and well-established brands
Darboven benefiting from investments in social and ethical practices
CHANNELS
Value and convenience key to the success of supermarkets in coffee
E-commerce continues to win share but obstacles remain to wider acceptance
CATEGORY DATA
Table 1 Retail Sales of Coffee by Category: Volume 2020-2025
Table 2 Retail Sales of Coffee by Category: Value 2020-2025
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 5 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
Table 6 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 7 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 8 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 9 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 10 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 11 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN AUSTRIA
EXECUTIVE SUMMARY
Sales of hot drinks grow in 2025 despite continuing price pressure
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Hot drinks benefits from new innovations in 2025 but rising prices present a challenge
Health and sustainability concerns having a growing influence on the market
Online trends starting life in foodservice before moving into the retail space
WHAT’S NEXT?
Delivering health and wellness benefits could be key in an increasingly mature market
Value for money will be the key consideration for consumers
Competitive landscape unlikely to see significant changes
COMPETITIVE LANDSCAPE
Consumers remain loyal to trusted brands giving Nestlé the edge
JJ Darboven finding success with well-run family business
CHANNELS
Supermarkets dominate while e-commerce makes further inroads
Foodservice sales rise in 2025 despite price hikes
MARKET DATA
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 17 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 19 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 20 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 21 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 22 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 23 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 24 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 26 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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