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Carbonates in Vietnam

Published Nov 21, 2025
Length 35 Pages
SKU # EP20610844

Description

Carbonates in Vietnam saw rising on-trade demand in 2025, driven by inbound tourism, while off-trade volumes declined amid economic uncertainty and growing health awareness. Manufacturers responded with affordability strategies, such as larger 600ml bottles, exemplified by 7-Up’s launch early in the year. Reduced sugar carbonates emerged as the strongest performer, supported by government campaigns on sugar-related health risks and wider availability across urban and rural channels. Innovation f... Euromonitor International's Carbonates in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change. Product coverage: Cola Carbonates, Non-Cola Carbonates, Reduced Sugar Carbonates, Regular Carbonates. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Carbonates market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

35 Pages
Carbonates in Vietnam
Euromonitor International
November 2025
List Of Contents And Tables
CARBONATES IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Mixed performance as economy and health concerns influence purchases
INDUSTRY PERFORMANCE
Affordability is reshaping competitive dynamics within carbonates
Rising health awareness helps drive sales of reduced sugar carbonates
WHAT’S NEXT?
Further pressures will likely drive stronger performance of reduced sugar variants
Innovation to include limited editions and health-positioned ingredients
Sugar tax regulation to potentially impact demand for carbonates
COMPETITIVE LANDSCAPE
Suntory PepsiCo retains dominance of carbonates in 2025
Coca-Cola Beverages emerges as most dynamic player
CHANNELS
Small local grocers continues to dominate the distribution of carbonates
Retail e-commerce makes further gains in 2025 by offering convenience and discounts
CATEGORY DATA
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 5 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 6 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOFT DRINKS IN VIETNAM
EXECUTIVE SUMMARY
Innovating for growth amidst economic caution and health trends
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Resilience for soft drinks despite economic pressures
Multi-packs and larger bottles favoured for greater savings
Premium-positioned carbonated soft drink Cela focuses on functionality
Rising health concerns drive up sales of reduced sugar options
WHAT’S NEXT?
On-trade to remain dynamic channel, while sugar tax is likely to marginally impact pricing and consumers’ decisions
Sustainability efforts to increasingly shape future development
COMPETITIVE LANDSCAPE
Suntory PepsiCo retains leadership with wide portfolio and marketing efforts
Masan Group benefits from partnership with major football club
CHANNELS
Proximity to neighbourhoods drives popularity of small local grocers
Retail e-commerce makes further share gains in 2025
Foodservice vs retail split
MARKET DATA
Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 35 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 36 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 37 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 38 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 39 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 40 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 41 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 42 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 43 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 44 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 45 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 46 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 50 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 51 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 52 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 53 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 54 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 55 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 56 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
Fountain sales in Vietnam
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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