Carbonates in Vietnam
Description
Carbonates in Vietnam saw rising on-trade demand in 2025, driven by inbound tourism, while off-trade volumes declined amid economic uncertainty and growing health awareness. Manufacturers responded with affordability strategies, such as larger 600ml bottles, exemplified by 7-Up’s launch early in the year. Reduced sugar carbonates emerged as the strongest performer, supported by government campaigns on sugar-related health risks and wider availability across urban and rural channels. Innovation f...
Euromonitor International's Carbonates in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Cola Carbonates, Non-Cola Carbonates, Reduced Sugar Carbonates, Regular Carbonates.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Carbonates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
35 Pages
- Carbonates in Vietnam
- Euromonitor International
- November 2025
- List Of Contents And Tables
- CARBONATES IN VIETNAM
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Mixed performance as economy and health concerns influence purchases
- INDUSTRY PERFORMANCE
- Affordability is reshaping competitive dynamics within carbonates
- Rising health awareness helps drive sales of reduced sugar carbonates
- WHAT’S NEXT?
- Further pressures will likely drive stronger performance of reduced sugar variants
- Innovation to include limited editions and health-positioned ingredients
- Sugar tax regulation to potentially impact demand for carbonates
- COMPETITIVE LANDSCAPE
- Suntory PepsiCo retains dominance of carbonates in 2025
- Coca-Cola Beverages emerges as most dynamic player
- CHANNELS
- Small local grocers continues to dominate the distribution of carbonates
- Retail e-commerce makes further gains in 2025 by offering convenience and discounts
- CATEGORY DATA
- Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
- Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
- Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
- Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
- Table 5 Off-trade Sales of Carbonates by Category: Volume 2020-2025
- Table 6 Off-trade Sales of Carbonates by Category: Value 2020-2025
- Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
- Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
- Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
- Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
- Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
- Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
- Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
- Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
- Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
- Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
- Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
- Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
- Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
- Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SOFT DRINKS IN VIETNAM
- EXECUTIVE SUMMARY
- Innovating for growth amidst economic caution and health trends
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Resilience for soft drinks despite economic pressures
- Multi-packs and larger bottles favoured for greater savings
- Premium-positioned carbonated soft drink Cela focuses on functionality
- Rising health concerns drive up sales of reduced sugar options
- WHAT’S NEXT?
- On-trade to remain dynamic channel, while sugar tax is likely to marginally impact pricing and consumers’ decisions
- Sustainability efforts to increasingly shape future development
- COMPETITIVE LANDSCAPE
- Suntory PepsiCo retains leadership with wide portfolio and marketing efforts
- Masan Group benefits from partnership with major football club
- CHANNELS
- Proximity to neighbourhoods drives popularity of small local grocers
- Retail e-commerce makes further share gains in 2025
- Foodservice vs retail split
- MARKET DATA
- Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
- Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
- Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
- Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
- Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
- Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
- Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
- Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
- Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
- Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
- Table 31 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
- Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
- Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
- Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
- Table 35 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
- Table 36 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
- Table 37 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
- Table 38 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
- Table 39 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
- Table 40 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
- Table 41 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
- Table 42 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
- Table 43 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
- Table 44 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
- Table 45 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
- Table 46 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
- Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
- Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
- Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
- Table 50 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
- Table 51 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
- Table 52 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
- Table 53 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
- Table 54 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
- Table 55 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
- Table 56 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
- APPENDIX
- Fountain sales in Vietnam
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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