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Carbonates in Tunisia

Publisher Euromonitor International
Published Dec 19, 2025
Length 28 Pages
SKU # EP20676965

Description

Carbonates faced a challenging environment in Tunisia in 2025. Retail volumes declined due to rising prices, health-conscious consumer trends, and the boycott of Coca-Cola brands following the Palestinian-Israeli conflict. Non-cola carbonates, driven by new flavours and product launches, emerged as the most dynamic category. Going forward, carbonates is expected to see only marginal growth, with health awareness and economic factors continuing to shape consumption patterns.

Euromonitor International's Carbonates in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates, Reduced Sugar Carbonates, Regular Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Carbonates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

28 Pages
Carbonates in Tunisia
Euromonitor International
December 2025
List Of Contents And Tables
CARBONATES IN TUNISIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Carbonates faces a challenging environment
INDUSTRY PERFORMANCE
Impact of rising health consciousness, price increases and social media
Cola boycott and innovation support non-cola carbonates’ performance
WHAT’S NEXT?
Declining purchasing power and shift toward healthier alternatives limits volume sales
Non-cola carbonates will continue to benefit from new products and flavours
Rising health awareness set to dampen sales
COMPETITIVE LANDSCAPE
Société Tunisienne de Boissons Gazeuses leads despite share loss
Coca-Cola boycott benefits Société des Boissons du Cap Bon
CHANNELS
Small local grocers play a central role in the distribution of carbonates
Aziza gains ground with store openings and promotions
CATEGORY DATA
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 5 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 6 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 9 Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
Table 10 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 19 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2025-2030
Table 20 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOFT DRINKS IN TUNISIA
EXECUTIVE SUMMARY
Rebound of bottled water supports overall growth of soft drinks
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Players intensify promotional activity to drive demand
Coca-Cola boycott creates opportunities for local players
Entry of several imported brands in 2025
WHAT’S NEXT?
Continued strong demand for bottled water
Government involvement and legislative developments set to shape the market
COMPETITIVE LANDSCAPE
La Société des Stations Thermales et des Eaux Minérales leads
Rouiba resumes operations in 2025
CHANNELS
Small local grocers benefit from their extensive network
Discounter Aziza enjoys strong year-on-year growth
Foodservice vs retail split
MARKET DATA
Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 39 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 40 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 42 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 48 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 52 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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