Carbonates in Morocco
Description
In 2025, off-trade volume of carbonates in Morocco remained flat, supported by economic recovery, stable inflation, and hot weather, which boosted urban demand and affordability. Rising health consciousness drove strong growth in low-sugar and sugar-free carbonates, while regular carbonates faced challenges due to shifting consumer preferences. Coca-Cola Morocco retained its leadership, while local player Sodalmu SA achieved the fastest volume growth by leveraging affordability and culturally re...
Euromonitor International's Carbonates in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Cola Carbonates, Non-Cola Carbonates, Reduced Sugar Carbonates, Regular Carbonates.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Carbonates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Carbonates in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Cola Carbonates, Non-Cola Carbonates, Reduced Sugar Carbonates, Regular Carbonates.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Carbonates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
31 Pages
- Carbonates in Morocco
- Euromonitor International
- November 2025
- List Of Contents And Tables
- CARBONATES IN MOROCCO
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Health awareness and convenience shape carbonates during 2025 in Morocco
- INDUSTRY PERFORMANCE
- Flat off-trade volume growth for carbonates amid economic recovery and rising health awareness
- Rising health awareness drives growth in reduced sugar carbonates during 2025
- WHAT’S NEXT?
- Modest growth is forecast for carbonates amid health awareness and category maturity
- Innovate packaging will respond to affordability and sustainability challenges
- Taxation, health, and sustainability are expected to shape carbonates across the forecast period
- COMPETITIVE LANDSCAPE
- Coca-Cola Morocco maintains its leadership through strategic agility and consumer confidence
- Local agility drives growth for Sodalmu SA’s in carbonates during 2025
- CHANNELS
- Small local grocers retains its lead through convenience, while providing single-serving formats
- Vending and forecourt retailers drive growth while discounters expands during 2025
- CATEGORY DATA
- Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
- Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
- Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
- Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
- Table 5 Off-trade Sales of Carbonates by Category: Volume 2020-2025
- Table 6 Off-trade Sales of Carbonates by Category: Value 2020-2025
- Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
- Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
- Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
- Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
- Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
- Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
- Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
- Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
- Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
- Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
- Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
- Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
- Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
- Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SOFT DRINKS IN MOROCCO
- EXECUTIVE SUMMARY
- Affordability, health trends, and on-the-go consumption drives growth for soft drinks
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Macroeconomic recovery and evolving retail dynamics drive soft drink sales in 2025
- Health consciousness and sugar reduction shape consumer preferences
- Trust, sustainability, and packaging influence soft drinks dynamic in 2025
- WHAT’S NEXT?
- Growth is expected to be driven by economic recovery, urbanisation and health awareness
- Innovation and product diversification are expected to meet evolving consumer preferences
- Price sensitivity, promotions, and widespread distribution will remain key
- COMPETITIVE LANDSCAPE
- Les Eaux Minérales d’Oulmès and Coca-Cola Morocco leads soft drinks in 2025
- Les Eaux Minérales d’Oulmès and Agro Juice Processing SA drive growth in 2025
- CHANNELS
- Small local grocers drives sales while discounters continues to expand in Morocco
- The on-trade channel outpaces off-trade amid tourism-driven demand and premiumisation
- MARKET DATA
- Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
- Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
- Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
- Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
- Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
- Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
- Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
- Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
- Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
- Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
- Table 31 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
- Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
- Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
- Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
- Table 35 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
- Table 36 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
- Table 37 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
- Table 38 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
- Table 39 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
- Table 40 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
- Table 41 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
- Table 42 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
- Table 43 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
- Table 44 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
- Table 45 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
- Table 46 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
- Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
- Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
- Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
- Table 50 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
- Table 51 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
- Table 52 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
- Table 53 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
- Table 54 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
- Table 55 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
- Table 56 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
- APPENDIX
- Fountain sales in Morocco
- COUNTRY REPORTS DISCLAIMER
- Summary 1 Research Sources
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